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Message Digital Missionary GuidebookEngaging Communities withDigital Prayer CampaignsClicks t DIGITALEVANGELISMJustin Kim

For additional digital evangelism resources,visit dmissionary.comdmissionary.com or scan this QR code.Justin Kim stands at the forefront of digital evangelism, blending his diverse roles as a pastor, evangelist, missionary, writer, content creator and web developer. His core expertise lies in being a digital evangelism strategist, where he excels in guiding individuals to share the Adventist message eectively in the digital world. Currently, he serves as the Director of Communication and Digital Evangelism for the Central California Conference of Seventh-day Adventists, where his innovative strategies are making signicant impacts. Kim’s work is a testament to the power of combining traditional evangelism with the digital age, oering a fresh perspective on spreading faith in the 21st century.Pastor Justin Kim and his team have already demonstrated success in winning souls through digital evangelism. You can use this book to take giant steps forward in winning souls in these nal chapters of earth’s history. Now is the time. Go for it!—Dan Serns, President of the Central California Conferenceis book is a testament to the author’s vision and passion for spreading the Gospel through innovative digital means. Certainly, it is a powerful tool that will contribute to reaching more people with a message of eternal hope. —Vyacheslav Demyan, President of Hope Channel InternationalIn this book, e author lays out the steps his conference has taken to pioneer this in their territory, giving practical advice and lessons learned.—Brent Hardinge, Director of Adventist Information Ministry, North American Divisionis book clicks the refresh button for the Adventist church in the 21st century. ough the foundations are classic and proven soul-winning principles, they have been applied to the latest social media and digital contexts. Not only suggested, but the methods are also tested to see which are most ecient and eective. —Justin Kim, Editor of the Adventist Review is book represents the most ecient method we have found to inspire your church to love their neighbors as Jesus does. Start reading today!—Sam Neves, Associate Director of Communication, General ConferencePastor Justin Kim asserts that technology fullls its rightful purpose when it aids in forging connections with the real individuals we are meant to cherish.—Chanmin Chung, Vice President of Hope Channel International

Engaging Communities withDigital Prayer CampaignsClicks t DIGITALEVANGELISMDigital Missionary Guidebook

Clicks to Digital EvangelismAuthor: Justin KimDesign and layout: Valerie ThomasAdditional copies of this resource are available from: AdventSource5120 Prescott AvenueLincoln, Nebraska 68506 AdventSource.org402.486.8800Copyright © 2024 by Justin KimAll rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright holder.Printed in the United States of America ISBN 978-1-57756-301-3Copyright

e world now lives online for much of their lives. But they are desperate for human interaction and spiritual meaning. How can you, your church and your conference use technology to connect with people and lead them to Jesus and into His nal movement? at’s what this guide is all about. Pastor Justin Kim and his team have already demonstrated success in winning souls through digital evangelism. You can use this book to take giant steps forward in winning souls in these nal chapters of earth’s history. Now is the time. Go for it!—Dan Serns, President of the Central California ConferenceIn an age where technology envelops us, this book on digital evangelism stands as a beacon of transformation, oering invaluable insights to digital missionaries seeking to connect with a global audience in a profound and impactful way. roughout the book, Pastor Kim’s commitment to equipping and inspiring those in the digital evangelism eld shines, making it an essential guide for anyone looking to make a lasting dierence in the digital landscape. is book is a testament to the author’s vision and passion for spreading the Gospel through innovative digital means. Certainly, it is a powerful tool that will contribute to reaching more people with a message of eternal hope.—Vyacheslav Demyan, President of Hope Channel Internationale book does a great job of outlining the importance of digital evangelism for the modern church. You don’t have to be an inuencer or content creator to make a meaningful dierence in your community. Digital evangelism is the modern embodiment of Christ’s method of reaching the hearts. In this book, Pastor Justin Kim lays out the steps his conference has taken to pioneer this in their territory, giving practical advice and lessons learned.—Brent Hardinge, Director of Adventist Information Ministry,Assistant Vice President for Digital Media, North American DivisionRecommendation

is book represents the most ecient method we have found to inspire your church to love their neighbors as Jesus does. e Seventh-day Adventist Church exists to proclaim the everlasting gospel toevery person in the world. is impossible mission will require every technology to be used by men, women, and children who empowered by the Holy Spirit. We need real people on both ends of the screen.Start reading today!—Sam Neves, Associate Director of Communication, General Conferenceis book clicks the refresh button for the Adventist church in the 21st century. ough the foundations are classic and proven soul-winning principles, they have been applied to the latest social media and digital contexts. Not only suggested, but the methods are also tested to see which are most ecient and eective. More exciting than reaching out digitally is the discipleship utilized to harness every church member’s potential to be digital evangelists. is work bridges spiritual with digital, evangelism with engagement, and pastoral care with social media. e author is a pioneer, experimentalist, pastor-evangelist, and expert in this-what-will-soon-become-normal eld.—Justin Kim, Editor of the Adventist Review is book is an essential guide for those seeking to merge faith with the digital landscape eectively. It highlights the importance of authenticity and strategic engagement in online ministry, presenting digital evangelism as a means to genuinely connect and share God’s love in a virtual world. Pastor Justin Kimoers practical steps and theological insights, making it a crucial tool for anyone looking to extend their ministry’s reach in the digital age.—Yohan Kim,President, Northern Asia-Pacic DivisionRecommendation

RecommendationPastor Justin Kim asserts that technology fullls its rightful purpose when it aids in forging connections with the real individuals we are meant to cherish. In this book, Justin places digital evangelism in its proper place. It is not a mere tool for sharing information but is a means for nurturing genuine relationships and conveying God’s redemptive love and care to those who desperately need the eternal message of hope. In this light, this book practically equips you to engage in wholistic digital evangelism.—Chanmin Chung, Vice President of Hope Channel Internationalis book is a guiding light for those seeking to share their faith in the digital realm. Pastor Justin Kim’s meticulous attention to detail shines through in this comprehensive guide, empowering individuals, churches, ministries, and institutions to strategically and authentically inuence digital communities as true digital disciples. is invaluable resource is essential reading for anyone eager to unlock the transformative power of digital evangelism and expand their impact in today’s interconnected world.— Rohann D. Wellington,Director of Professional Services,Assistant Vice President for Digital Media, North American DivisionIf you’re investing in strategic digital evangelism planning and implementation, Pastor Justin Kim’s guidebook is a must-have. e guidebook oers practical guidance and strategic insights for eective digital evangelism based on his extensive background as a digital strategist, pastor, missionary, content creator, and web developer. It is not just mere advice but a roadmap that motivates and equips churches and conferences with the essential tools and knowledge needed for impactful digital ministry.—Jonathan Park,President, Southeastern California Conference

RecommendationWhat you hold in your hands is more than just a theory of digital evangelism. It is a collection of best practices from Pastor Justin Kim, who has coordinated and participated rsthand in successful hybrid evangelism for his conference. is book provides answers to many of your questions on setting up, executing, and eectively interacting digitally with your community. When implemented correctly, these digital strategies will translate into more in-person connections than perhaps you have ever had before with your community. His success can become yours as you read and apply the insights found within these pages.—Karen Glassford,Digital Evangelism Manager, General ConferenceDigital evangelism is the new frontier for reaching the world for Christ, no longer are we geographically bound. In this book Justin creates a map of the frontier for every digital disciple to follow as they navigate this rapidly growing landscape of digital platforms and media. His methodology is clear, well thought out and exciting. is is a must read for anyone seeking to spread the gospel of Jesus Christ.—Bryant Taylor,Director of Communication, Southern Union ConferenceIn today’s swily evolving society, digital transformation touches multiple facets of our daily lives, with considerable time spent in the digital realm, especially on social media. Local churches, conferences, and union conferences are keen on initiating digital evangelism but frequently encounter challenges in implementing it eectively. Pastor Justin Kim’s “Clicks to Digital Evangelism” oers both theoretical insights and practical guidance to those eager to embark on or enhance their digital evangelism journey. Highly recommended reading!—SeongJun Byun,Director of Communication, Northern Asia-Pacic Division

As the Director of Digital Evangelism, my journey involves visiting local churches to introduce and inspire digital evangelism. It has been a privilege to meet numerous digital missionaries, engaging in meaningful dialogues that form the heart of my ministry. eir testimonies are enlightening, prompting intriguing questions. is book aims to encapsulate these experiences, featuring testimonies in each chapter and providing answers to questions commonly encountered in the eld. My hope is that this book serves as a valuable resource for equipping digital missionaries.is book is dedicated wholeheartedly to all digital missionaries worldwide who share the same vision and passion for reaching out to people in the digital world. Your commitment to spreading the Gospel in an ever-evolving landscape is not only admirable but also crucial in our mission to connecting with hearts and minds across the globe.Dedication

I am profoundly grateful to my family—my loving wife, Mina Yang and my two precious sons, Ben and Ryan Kim—for their steadfast support and enthusiasm for my ministry. Your encouragement has been a cornerstone in making this book a reality. We are a digital missionary family.My deepest thanks go to Sam Neves, whose guidance was instrumental in igniting our passion for digital evangelism. His vision was a catalyst for this remarkable journey. Many of the ideas in this book were shaped by his inuence. A heartfelt thank you to Dan Serns, our Central California Conference president. Without your support, vision and belief in the power of this ministry, none of this would have been possible. Your leadership has been a driving force in this life-changing journey.ank you to the GC communication team, Karen Glassford and Alyssa Truman. Your expertise and insights have been instrumental in guiding us through the intricacies of digital evangelism. Your unwavering commitment and inspiring dedication to this cause are deeply appreciated.I extend my deepest appreciation to Brent Hardinge, Marshall McKenzie and the NAD AIM team for their endless support and inspiration. Your contributions to the eld of online pastoral care have been transformative and continue to shape the future of our ministry. Acknowledgment

I am thankful to Adam Fenner, vice president for Digital Media at NAD, for his diverse and extensive support, which has enabled us to broaden our implementation.I extend my gratitude to Antonio Huerta and Eddy Perez of the Evangelism Department of the Central California Conference. Your support has been invaluable and truly impactful.Additionally, I would like to express my deep appreciation to the Digital Evangelism team of the Central California Conference, including Reiss Ramirez, Josue Hernandez and Valerie omas. A particular note of gratitude goes to Bryan Bong, whose exceptional work and steadfast dedication have inuenced the eld of digital evangelism.I also want to extend a special thank you to my brothers James Lim, Youngjin Kim and Peter Shin. Your unwavering support and wise counsel have been instrumental in shaping my vision and approach in digital evangelism. Your insights and encouragement have been pillars of strength throughout this journey.is book is a testament to the collective eort and shared vision of all those mentioned and many others who have contributed to the eld of digital evangelism. May it serve as a beacon for all who are called to this vital and dynamic ministry.Acknowledgment

TABLE OF CONTENTSChapter 1. Embracing Digital Evangelism 12The Beginning of My Digital Evangelism Journey 13Today’s Digital Landscape 14  Biblical Perspectives on Digital Evangelism 17The Three Pillars of Digital Evangelism: Content, Distribution, Engagement 18The Central Role of Engagement 20When Prayer Meets Technology 21Chapter 2. Prayer’s Role in Digital Evangelism 23Case Study: General Conference’s Digital Approach 24  Chapter 3. Three-step Digital Strategy 28 Step 2: Online Pastoral Care Essentials 30 Chapter 4. Case Study Analysis of the Central CaliforniaConference’s Digital Evangelism Approach 34    2. Patience and Consistency: The Cornerstones of Successful OnlinePastoral Care 373. Mobilizing Our Members: Expanding Beyond Capacity 37  

 Lessons and Challenges in Phase 2 40 2. Overcoming Technical Challenges 40    Phase 3: Digital Strategies for Adventist Schools and Community Growth 42Broadening and Elevating Digital Evangelism 43Chapter 5. Initiating Digital Evangelism in Your Organization 45  Step 3: Developing Prayer Advertisements 48Step 4: Setting Up Media Platforms 48   Chapter 6. Embracing Marketing Strategy for Evangelism 54    Chapter 7. Elevating Social Media: Beyond the Bulletin Board to aCaptivating Billboard 60      Chapter 8. Enhancing Your Church Website for EectiveDigital Evangelism 68   

   Strengthening Community Ties through Social Media 71  Chapter 9. Developing an Impactful Prayer CampaignAdvertisement: Video and Imagery 73Understanding the Target Audience 74  Technical Details and Messaging 83Chapter 10. Comprehensive Guide: How to Set Up a FacebookPage for Digital Evangelism 84 2. Creating a Church Facebook Page with a Meta Business Account 873. Managing the Page and Assigning Page Access 88    Chapter 11. Step-by-step Guide to Launching a FacebookPrayer Advertisement Campaign 97  3. Setting Up Your Prayer Ads 101 Chapter 12. Understanding the Essence of Online Pastoral Care 114  Practice Online Pastoral Care Today 117Chapter 13. Embracing the Nine Fruits of the Spirit in OnlinePastoral Care 1191. Love: The Cornerstone of Online Pastoral Care Approach 120

2. Joy: A Beacon of Upliftment in Online Pastoral Care 1213. Peace: Cultivating Serenity in Online Pastoral Care Amidst RisingMental Health Concerns 1224. Patience: A Key to Hope and Encouragement in Challenging Times 123Community Support 124 7. Faithfulness: Consistency and Reliability in Online Pastoral Care 127  Chapter 14. Cultivating Eective Online PastoralConversations: Emulating the Approach of Jesus 132 Enhancing Active Listening Skills 134The Art of Personalized Engagement in Online Pastoral Care:   Encouraging Consistent Prayer 140Chapter 15. What to Avoid in Online Pastoral Care 142Avoiding a Judgmental Approach 143Avoiding Engagement in Doctrinal Debates 143  Chapter 16. Learning Online Pastoral Care throughExample Dialogues 147The First Conversation 148  Chapter 17. Frequent Prayer Requests—Guided Prayer Templates 153       

Chapter 18. Ethical Principles in Online Pastoral Care 161       Chapter 19. Frequently Asked Questions (FAQs) 166   Avoiding Common Pitfalls in Online Pastoral Care 170 Church’s Digital Strategy 171General Queries 172Chapter 20. Conclusion 173 Three Lessons: Mobilizing Members, Reachable Digital Evangelism,Revitalizing the Church 174

111PARTDigital Evangelism

12Chapter 1.Embracing Digital Evangelism

13Welcome to a pivotal chapter in the unfolding story of digital evangelism. As we navigate the digital age, our steadfast mission is to spread the three angels’ message worldwide. While the Bible’s message of truth remains unchanged, our guide is a journey into adapting our approach to resonate with the digital world, ensuring that the eternal truths of the Bible are communicated in a way that speaks to today’s audience.out to people in the digital world and draw them closer to Jesus? This pressing practical, feasible methods for online engagement, enhancing the impact of the The Beginning of My Digital Evangelism Journey            internet speeds, it marked the dawn of media ministry. My initial mission in this  skeptical about our potential impact, mindful of the technological limits of the era. Surprisingly, the website not only drew visitors but also fostered active Bible study participation. This online engagement, even back in the technologically       world outcomes such as baptisms and profound spiritual journeys. The   achieved at a time when digital technology was still emerging were

14remarkable. This experience highlights that the digital realm has always been a Today’s Digital Landscape          potential for mission work. The swift growth of digital platforms and high levels reach a diverse, global audience.        celebrities and religion, the latter being one of the top interests of the world. This show a sustained interest in the “Second Coming” over the past decade, with a This increase highlights the digital world’s potential for spreading Adventist messages, underscoring its importance for mission work.            two years highlights the explosive growth of digital content. Consider the daily hours and 37 minutes online each day, dedicating 2 hours and 31 minutes to social media. They are bombarded with roughly 10,000 media messages and interact          Our response to this digital transformation transcends mere adaptation—it             teachings. We aim to meet people where they are in the vast and dynamic digital world.

15This book is crafted to empower you with the necessary tools and insights for with a particular focus on digital prayer campaigns, foundational strategies and online pastoral care.Denition of Digital Evangelism                   for the Second Coming of Christ. As The Ellen G. White Encyclopedia articulated, “Ellen G. White’s view of evangelism was wholistic. Evangelism was not just reaching people; it also included fully discipling them into people ready for Jesus to come.”1 This perspective emphasizes that evangelism should surpass mere initial outreach, extending into a continuous journey of discipleship, guiding individuals toward a deeper and more devoted faith experience.Digital evangelism is the strategic use of digital technology like social media, digital marketing and websites to share the three angels’ message and invite people to meet Jesus. It’s more than just spreading the word; it’s about fostering relationships online where individuals can connect, grow spiritually and become disciples together.This approach facilitates meaningful engagement, guiding individuals toward a deeper understanding and relationship with Jesus Christ, and nurturing discipleship Ellen G. White’s vision of a comprehensive evangelistic mission, which emphasizes the wholistic spiritual development of each individual. This method ensures that digital evangelism is more than initial contact; it’s about ongoing spiritual growth and actively integrating new believers into the church community.This new form of evangelism transforms traditional methods of sharing faith,          the Adventist presence in the digital realm. Crucially, it creates new pathways for individuals globally to discover the transformative love of Jesus and to join a nurturing online Christian community.11 Fortin, Denis and Jerry Moon. The Ellen G. White Encyclopedia. Review & Herald, p. 814.

16123456Fundamentally, when viewed through the prism of Ellen G. White’s teachings, and interactive environment where faith is shared, explored and deepened, using Signicance of Digital EvangelismReaching Diverse Generations: By employing a range of digital platforms,          each segment within their preferred digital spaces.Reaching the Unchurched: Digital evangelism allows us to reach out to individuals who have never been part of a faith community, extending the Gospel’s reach to entirely new audiences.Providing Anonymity: Our digital presence creates a safe environment where individuals can seek spiritual guidance without the fear of stigma or embarrassment, encouraging open and honest exploration of faith.digital presence not only allows us to share the Gospel but also to nurture these relationships, providing ongoing support and guidance and creating a sense of belonging and community in the digital world.Catering to Modern Lifestyles: By adapting to the busy and varied schedules of contemporary life, digital evangelism makes spiritual guidance more accessible and pertinent to everyday life.our church members to become digital missionaries is a crucial aspect of digital evangelism. By leveraging their personal digital networks, members can actively participate in spreading the Gospel, reaching out to their online communities and building spiritual relationships in the digital realm.

17digital evangelism were deeply insightful. As an introvert, she discovered a valuable           media, however, has opened a new avenue for me, enabling me to actively and consistently engage with my community. Digital evangelism has become a          greatly enhanced her spiritual growth, especially in her commitment to prayer for her community.This resonates with Ellen G. White’s views in Steps to Jesus. White emphasizes the importance of active Christian duty and helping others as integral to one’s spiritual journey. She notes, “People who stop helping others and doing their Christian duty have little for which to pray. When they do not work for the Master, who worked for them, they have nothing to pray about. Their prayers are only for themselves. They do not pray for other people or for strength to do God’s work.” This underscores the notion that engaging in digital evangelism, as this missionary did, is an active part of the Christian mission, broadening one’s spiritual life beyond personal growth to encompass service and community outreach.                   the Gospel, engaging diverse individuals and fostering a dynamic online faith community.Biblical Perspectives on Digital Evangelismlike Jesus, Paul and John the Revelator through the lens of digital evangelism.           possibilities. Given His mission of global Gospel dissemination, it’s plausible He would utilize digital media—including social media platforms—to amplify His message. During His earthly ministry, Jesus skillfully used parables for storytelling        modern setting, He might similarly use platforms like Twitter, Facebook or YouTube to share His teachings broadly, paralleling His historical approach to teaching in public spaces.

18The work of Paul and John the Revelator in their era parallels today’s social media           letters among communities, resemble the spread of engaging content across modern networks, similar to social media posts and blogs. These letters fostered a sense of connection and inspiration within early Christian communities, comparable to the way digital    world today.John’s Revelation, with its striking visualizations and profound insights, shared through documents sent to various churches, resembles the creation of engaging digital content in today’s media landscape. His ability to share these visions across a network of churches parallels the modern concept of content designed for widespread online sharing and engagement.From this perspective, the core objectives of evangelism—to connect, engage and inspire—have remained consistent over time. The modes of communication digital tweets and posts. Yet, the fundamental mission persists: to disseminate a message that deeply resonates and drives change. This historical insight augments the concept of digital evangelism, presenting it as an adaptation of the The Three Pillars of Digital Evangelism: Content, Distribution, Engagementcontent, distribution and engagement—is essential. This exploration focuses on crafting impactful digital content, its strategic distribution and fostering deep 

19in sharing and receiving the Gospel message in the digital age.2 1. ContentCreating digital content that conveys the deep message of the Gospel is the core of digital of technological means to spread the Gospel, it has become an era where even    content from home. Tools like Canva allow for the easy creation of materials with designs new opportunities to reach the younger generation on platforms like TikTok. What’s important is the genuine message contained in the video, rather than its appearance. On social media the trend is toward shorter videos, and brief and We have entered an era where anyone can produce evangelism videos. For instance, a small church in Ohio used TikTok to share its message, resulting in an unexpected viral video that attracted thousands of new followers. This case 2. Distribution          traditional methods of sharing the Gospel. Historically, the spread of the Gospel           door, and later through audio recordings on cassette tapes and CDs. However, in our current digital era the landscape of evangelism has transformed dramatically. The widespread use of smartphones has made it possible to share the Gospel in communities through text, email and other digital means with unparalleled ease            companies like Google and Facebook, renowned for their digital marketing 2 Domm, Jamie. Digital Discipleship & Evangelism. AdventSource, 2020.

20and impactful manner. This approach to digital evangelism harnesses the potential of these tools to extend our reach far beyond personal networks. Unlike traditional sharing through messengers, phone calls, texts or emails, using digital marketing channels like Facebook and Google allows us to broadcast our message more           our message in today’s interconnected world.3. Engagement          digital bonds through enhanced communication. The relative anonymity of online interactions often fosters freer—sometimes deeper—conversations, a critical relationships and the number of people with whom one can share messages,    that our members are specialized in engagement. Everyone, regardless of age or personality, can make meaningful online engagements.nurturing a community where faith thrives in the digital world.The Central Role of EngagementContent creation and distribution are essential, but engagement is where the true            participants, fostering a community of faith and interaction in the digital realm.• Personal Touch: Engagement adds a personal touch to digital evangelism. • Deepening Connections: Through engagement, deeper connections are formed. As people interact with content, they often seek more information,

21         communication is vital for nurturing their spiritual journey.• Cultivating Community: Engagement leads to the formation of an online community. As individuals interact with content and each other, they become part of a digital congregation, supporting and encouraging one another.• Empowering Church Members: Engagement is a ministry that every church   creation or distribution. Simple actions like commenting, sharing and • Training for Engagement: To maximize the impact of digital evangelism, training church members in engagement strategies is vital. This training of empathy and understanding in responses and ways to encourage further dialogue.the impact of digital evangelism. By adding a personal touch, deepening connections and cultivating a supportive online community, we transform passive viewers into active participants in a spiritual journey. Empowering every church              digital evangelism landscape.When Prayer Meets Technology             invisible and ignored. Devoid of connection, he decided to end his life. As he opened evangelism prayer campaign advertisement appeared on his phone. The message with us?” This intervention, more akin to digital outreach than mere advertising, resonated deeply with him, reigniting a sense of hope and connection.him: there were people who cared about his life and were willing to pray for him. This unexpected digital encounter led him to seek prayer instead of saying goodbye. He reached out, sharing his profound despair and suicidal thoughts. The prayer team, upon hearing his plea, united in fervent prayer. They prayed for hope, 

22As these prayers were lifted, a transformation began. The young man’s perspective changed. Where despair once prayer and the realization he was not alone, he discovered the courage to keep living. His story stands as a testament to the transformative power of digital evangelism and the profound impact of compassionate outreach in times of dire need.our prayers meet with technology, we can reach people in their darkest moments, care about others transcends physical boundaries and touches lives, even in the vast, impersonal digital world.   all be part of saving souls and bringing light to those in darkness. We become agents of change as we embrace this approach, harnessing the power of prayer “Let every worker in the Master’s vineyard study, plan, and devise methods to reach the people where they are. We must do something out of the common course of things. We must arrest the attention.”—Ellen G. White, EvangelismMy prayer is that this book will not only enhance your skills and deepen your knowledge but also ignite your passion for serving others with Christ’s love and grace. Let this guide be your companion as you venture into the digital mission  When prayer meets technology, WE CAN SAVE PRECIOUS SOULS IN OUR COMMUNITY. WHEN PRAYER MEETS TECHNOLOGY,we can transform the world.Together, let us embrace this new landscape with faith, adaptability and a relentless commitment to our mission.

23Prayer’s Role in Digital EvangelismChapter 2.

24AWR & Hope Channel Digital Advertisement Campaigns ( Jan.-Sept. 2020)AD Keyword Bible Health Gift PrayerContacts Per $14 6 5 33Follow-up3% 0% 0% 60%Data sourced from the Communication Department of the General Conferenceof Seventh-day Adventistsfor mission in the digital age, leading to the formation of a dedicated digital evangelism initiative team. This team, comprising experts from across the world,           churches. Case Study: General Conference’s Digital Approach         marketing strategies to present traditional Adventist evangelism themes—such as Bible prophecy and health—in a new light. However, the most striking outcome was observed in a campaign that centered around the concept of prayer.When utilizing digital marketing with a focus on prayer, the response was remarkably high. For a marketing cost of just $1, targeting over 2 million people globally, the prayer-themed advertisement elicited 33 responses from individuals requesting prayer. themes such as Bible studies or health lectures.data compellingly suggests that digital marketing centered around prayer can generate higher interest and participation than other evangelism methods.

25Insights from Various Researches                      and encouraging messages.3Prayer as Emotional Support: Amy Wachholtz’s research, noted by the Association for Psychological Science, indicates that prayer allows individuals to mentally unload burdens temporarily, providing emotional respite. This is crucial in digital viewing God as a friend correlates with better mental and physical health. This of spiritual support.   openness to spiritual support in crises, vital for digital prayer evangelism’s success.Mental Health Statistics: About one in four American adults annually faces a diagnosable mental disorder, as Johns Hopkins reports, additionally, around one in ten experiences depressive conditions like major depression or bipolar disorder. These statistics highlight the broad extent of mental health challenges and the potential reach of interventions like digital prayer evangelism.Numerous studies have demonstrated that in times of crisis, people are more inclined to open their hearts, accept assistance and seek spiritual support and prayer. The signs of the times, driven by the imminent Second Coming, tend to draw individuals closer to God and encourage prayer.Implementing Evangelistic Prayer in Digital Outreach not just as a personal practice, but as a way to reach out and connect with others 3 Joinson, Adam, et al. “Privacy, trust, and self-disclosure online”. Human-Computer Interaction, vol. 25, no. 1, 2010, p. 1-24. https://doi.org/10.1080/07370020903586662

26online. This approach transforms us from mere prayer warriors into proactive prayer evangelists. This method of “evangelistic prayer” is about actively praying for others, which can deeply impact both their lives and ours.Ellen G. White, in her insightful statement from Steps to Jesus, encapsulates this beautifully:“People who stop helping others and doing their Christian duty have little for which to pray. When they do not work for the Master, who worked for them, they have nothing to pray about. Their prayers are only for themselves. They do not pray for other people or for strength to do God’s work.” This perspective highlights the essential nature of praying for others and engaging in evangelistic prayer. Such prayer is not just an act of intercession; it’s a revitalizing force for our own prayer and spiritual life. We need to extend our prayers beyond personal needs, embracing the responsibility to pray for others and seek the                                highlights the priority of seeking God’s kingdom and righteousness, especially pertinent when using prayer as a digital outreach tool. The phrase “all these things” being. However, the scripture emphasizes that our foremost pursuit should be the kingdom of God and His righteousness.          kingdom of God” is seen as a directive to wholeheartedly engage with the Gospel, listen to its teachings, obey its commands and, crucially, to proclaim its message. This perspective necessitates that our digital prayers be evangelistic, aiming to spread the Gospel through online engagement and interaction.     digital platforms to champion God’s kingdom, leading online communities toward seeking God’s righteousness through supportive, prayerful engagement and living righteously.

27           endeavors, not only will our own needs be met, but those of our digital audience on God’s kingdom and righteousness, which not only fosters spiritual growth in others but also brings God’s provision into our lives. This scripture serves as a potent reminder for digital evangelists to keep their focus on God’s kingdom, utilizing evangelistic prayer as a key element of their mission.Digital platforms enable our prayers to reach an unprecedented number of people. The synergy of evangelistic prayer and modern technology enhances our spiritual lives and has the potential to transform the lives of others in our digital community. By embracing digital tools to disseminate our prayers, we touch and transform more souls, showcasing the power of faith in the digital age.

28ree-step Digital StrategyChapter 3.

29Drawing from our enlightening case study on prayer advertisements and digital strategy into three cohesive steps. This strategy aims to actively engage our local communities and steadily draw individuals to our local churches. meaning and the promise of salvation.        prayer as a service showcases the Gospel’s practical impact in everyday life. More importantly, these campaigns serve as a gateway for individuals to encounter the Gospel’s transformative power, often spurring a deeper curiosity and involvement in its message.Step 1: Integrating Prayer in AdvertisingThe shared objective of engaging audiences forms a harmonious link between marketing and evangelism. Marketing uses consumer insights and storytelling in a secular context, but evangelism parallels this with its focus on spreading the Gospel through engaging relationships and compelling stories. This parallel underscores the potential of marketing strategies to bolster evangelism, especially in an age where digital interactions are prevalent.Our case study in digital evangelism emphasizes prayer as a central theme. The primary focus in aspect of prayer. Highlighting the importance and accessibility of prayer strongly appeals to online communities, creating a spiritual touchpoint. Developing content that revolves

30spiritual discussions and relationships.           centric advertisements to invite individuals to share their prayer needs. This strategy strengthens ties within our nearby community and boosts involvement with our local church.This approach is crucial in embedding digital evangelism into our local church’s framework. It challenges a widespread misapprehension among pastors and congregants who frequently view digital evangelism as a general, wide-reaching ministry, overlooking its potential for local community engagement. By focusing on this local-centric feature, we advocate for digital evangelism as a customized ministry, specically designed for our church and community. This tailored strategy not only enhances eectiveness but also fosters broader participation in digital evangelism within our church.Step 2: Online Pastoral Care EssentialsThis is a pivotal phase, centered on cultivating the initial connections         responses with sustained engagement, inspired by Christ’s model of pastoral care. The process involves:Immediate Response: Upon receiving a           is crucial for connecting with the individual’s immediate emotional and spiritual needs, especially in urgent situations. Delayed responses, while still valuable, may not have the same impact as an immediate one. After three minutes, the likelihood are for urgent and heartfelt spiritual support, making an immediate reply essential.Personalized Prayer Message:        response that includes a dedicated prayer and an uplifting Bible verse. This method

31enhancing the personal connection in the digital interaction. Prayer can be shared in various formats, such as written text suitable for social media platforms or as audio recordings. The use of audio recordings for prayer adds a deeply personal and emotionally engaging touch, enriching the experience and making the engagement more meaningful.Daily Follow-ups and Long-term Engagement:             communication is aimed at maintaining a connection and fostering a community atmosphere centered around prayer.The approach is deeply inspired by Christ’s methods in pastoral care, marked by compassion, empathy and love. His ability to connect with diverse individuals, use of storytelling and parables and integration of prayer into daily life are pivotal for creating a secure and supportive online environment. This step emphasizes continuous, personalized engagement, ensuring the core values of pastoral care and sustained through ongoing interaction and community building.Step 3: Inviting to Local ChurchThe essence of our digital strategy lies in motivating individuals to engage with our church community in   manner. This pivotal shift from online pastoral care to active local church participation is critical for          invitations to prayer meetings and participation in community services.One eective approach for inviting individuals is through health seminars, which cater to the most frequent prayer request about health. This provides an excellent opportunity to meet both the spiritual and physical needs of the community.

32Our goal is to extend invitations to church services, community events and world connections, enabling newcomers to experience the warmth and fellowship of our church members.Rearming the Seven Elements of a Consistent Churchthese seven essential elements:      connections with faith.angels’ messages.Interpersonal Responsibility (Romans 12): Enriching the church community with diverse talents and experiences.Hospitality (Acts 4): Extending a warm welcome and support to those in need.Institutional Physicality (Matthew 26:26): Participating in physical worship practices like baptism and communion.

33for the last three elements, often reliant on physical presence. Sacraments such as baptism and communion are challenging in a purely online setting. While          physical interaction for deeper connections—similar to how online dating often hybrid model blending digital outreach with physical experiences. This approach strengthens community bonds, enhances hospitality and facilitates sacramental participation.4Our digital strategy is designed for the smooth integration of digital outreach and personal engagement. With prayer at its heart, we aim to establish and nurture lasting relationships within the community. These bonds are fostered both in the digital realm and within the physical boundaries of our church. This dual and fortifying our church community.4 Windel, Benjamin. Digital Church in a Lonely World. Barna Group, 2021.

34Case Study Analysis of the Central California Conference’s Digital Evangelism ApproachChapter 4.

35         including San Francisco and Silicon Valley, took a bold step toward digital evangelism. Recognizing the where the ratio of Adventists to the general population in San Francisco    higher than the global average         Communication Department and  Phase 1: Exploring Digital Evangelism Strategies The initial phase of our digital evangelism strategy was dedicated to assessing the potential and feasibility of various digital approaches. This phase involved a          by extensive testing and learning, where we gathered and analyzed data to Central to our strategy, which began with the involvement of six churches, was the use of digital marketing to create connections within the community. We          extending invitations to these individuals to visit our local churches.

36Evangelistic Prayer: Key Element for the StrategyA pivotal example from this phase is Joel’s journey, a testament to the crucial role of evangelistic prayer in our digital strategy. Joel’s connection with our team was facilitated through our digital outreach for two months. The ongoing support, encouragement and prayers from our team profoundly             approach, Joel chose to attend church by his own initiative, without any direct Following his baptism, Joel actively participated in Bible study and discipleship programs. He now serves as a deacon in his church, embodying the transformative power of faith. His remarkable transformation can be traced This story highlights a critical lesson learned during this phase: the immense lay member, regardless of age, has the potential to be a digital missionary and prayer evangelist. Joel’s story is a compelling illustration of how evangelistic prayer is not just a component but a key element in our digital evangelism strategy.Lessons and Challenges in Phase 11. Localization: A Strategic Lesson in Eective Prayer Advertising        proven successful in Brazil. However, this approach did not resonate with the audience in Silicon Valley, located in the Central California Conference territory. Recognizing this, we shifted our approach to align more with the Silicon Valley style. This involved a greater focus on localization. We collaborated with local church pastors, featuring them in iconic locations within their communities for our advertisements. This strategy conveyed a clear message: We are an integral part of your community—your neighbor—and we are committed to praying for this community. The localized approach

37                continuously decreased, eventually dropping to about $7. This experience underscored the importance of localization as a critical factor for the success of our strategy.2. Patience and Consistency: e Cornerstones of Successful Online Pastoral CareAfter localizing our advertisements, we       community in our prayer campaign. This initial success allowed us to smoothly transition to the second step, focusing on reminiscent of Noah’s experience, where he and his family entered the ark the absence of immediate visible outcomes. Despite initial doubts and skepticism, we remained dedicated to our online engagement. This perseverance was crucial, mirroring the biblical narrative’s fruits of our labor became apparent. People from the community started attending our church services in person on their own initiative, without any direct invitations from us.This experience underscored a key lesson for our digital evangelism initiative: the vital importance of patience and consistency in online pastoral           once established, can lead to deeper, more meaningful engagement with the community, guiding them toward active participation in church life. This phase of our strategy has shown that consistent, patient and dedicated online pastoral care is not just a step in the process, but a cornerstone of successful digital evangelism.3. Mobilizing Our Members: Expanding Beyond CapacityTwo months into our initiative, we had established a network of approximately 1,400 regular contacts through our prayer engagement campaign. This success stretched our team to its limits, necessitating a temporary halt to

38          ripple through nearby churches, igniting an interest in similar campaigns. these burgeoning interests.Confronted with this situation, we received pivotal guidance, leading us to a new strategy. We embarked on recruiting and training digital missionaries from within our conference. These individuals were taught to interact with their local communities, allowing for a decentralized approach to our digital a deeper sense of responsibility and involvement in digital evangelism throughout our community.4. Local Involvement: e Key to Transitioning from Digital Engagement to In-person Church           individuals to attend church services in California. The typical invitation, due to the geographical distance. majority this remained a challenge. We realized that local church involvement was a key factor in this transition. Among the six churches that started with us, a few stood out in their success rates.The common denominator for these successful churches was the high level of involvement by the local church in this transition phase. For instance, local teams and pastors actively visited people who were engaged through             encouraging these individuals to attend local church services in person.           contact and building relationships, the involvement of the local church is person community involvement.

39Pastoral TestimonialsDuring Phase 1, pastors who participated in the project shared insightful         prayer and digital outreach.Pastor Daniel Gouveia from the Fresno Central Church shared his experience, stating, “Through this project, our church has reached over 400 individuals, many of whom are now actively part of our community. This digital approach            the digital strategy.Echoing a similar sentiment, Pastor Mark Ferrell from the San Francisco Central Church brought in his        experimented with various evangelism methods. This             contemporary society.” His experience underlines the        context.Additionally, Pastor Joshua Mura from the Milpitas Adventist Church shared his enthusiasm through a text message: “Digital Evangelism Works!! Joel is a great guy who wants to be baptized!” His message captures the excitement in the digital evangelism strategy, as evidenced by personal stories like Joel’s.Phase 2: Deepening and Broadening Our Digital Evangelism ImpactFollowing the promising outcomes of Phase 1, which included the involvement of initiative, extending it to 20 churches. This phase introduces a pivotal shift in strategy: empowering local conferences and churches to spearhead their own aims to cultivate the capability of local entities to independently drive and sustain these initiatives in the long run.A central element of Phase 2 is the active participation of local church digital                   

40online interactions to engaging in person with church communities. This strategy is anticipated to not only foster the spiritual vitality of our congregations but also            members.          Lessons and Challenges in Phase 21. Igniting Digital EvangelismA primary challenge was motivating church members to engage in a ministry they had never experienced. Many were unfamiliar with the concept of       and digital evangelism directors must play a pivotal role in inspiring and            digital evangelism entails, its workings and its potential impact. Emphasize the importance of prayer and share inspiring success stories to help motivate members to participate actively.2. Overcoming Technical Challenges members. The absence of social media accounts and the underutilization of church Facebook pages for outreach highlighted the need for technical guidance. Overcoming these obstacles involves the help of individuals within          with training from the conference to bridge the technical gap, making digital evangelism more accessible to all members.3. Training for Eective Online Pastoral CareThe varied educational backgrounds of church members made it challenging to standardize training for online pastoral care. Given the comprehensive, adaptable training manual is essential. This manual should comprehension of the basics. Despite limited training, many members naturally excel in online pastoral care, which revolves around empathetic and

41         members.4. Initiating Prayer Campaigns on a Modest Budget         digital missionaries available to local churches. Many local churches do not have professional teams for digital evangelism, necessitating a more modest local church, based on its size. This budgeting strategy, considering our       this budget range.This scale is manageable even with limited resources. For example, if a church          these contacts, maintaining and gradually increasing the outreach volume.encouraged to participate. Sharing experiences and successes among digital missionaries fosters greater involvement within the church community. Start with a small volume of advertisements, demonstrate how the process works  pool of volunteer digital missionaries in local churches.5. Streamlining the Transition to In-person Engagement                  community members. Their shared experiences and status as neighbors greatly facilitated these connections. This ease in digital communication led           meeting, the second phase achieved this milestone in just two weeks. This 

426. Local Church Digital Missionaries: Strengthening Community BondsA key takeaway from this phase is the profound personal commitment of local church digital missionaries to their church’s growth. Their direct involvement          stake is a major factor in the success of digital evangelism.Crucially, as members of their own church community, these digital They can reach out to individuals with a heartfelt invitation: “Come to my This approach is especially meaningful for prayer seekers who have digital missionaries—the very people who serve as their prayer warriors visitors. The established online connection, now realized in a physical setting, creates a sense of familiarity and community, ensuring that newcomers feel Phase 3: Digital Strategies for Adventist Schools and Community Growth           on boosting school enrollment by building spiritual relationships within our communities. Our strategy is designed to fortify community bonds and strengthen spirituality, making Adventist educational institutions an appealing option for families.This phase is in harmony with our commitment to encourage spiritual development and addresses key challenges faced by families, especially in areas of school enrollment and parenting. Through fostering a network of trust and support, we aim to inspire more families to choose our schools for their children, thereby

43Sample Prayer Advertisement for Phase 3:Broadening and Elevating Digital EvangelismAs we progress through our digital evangelism project, we are currently                 multilingual digital evangelism.The Central California Conference, being a hub of ethnic diversity, has churches            expand our digital strategy to encompass multiple languages, further broadening             prayer. We’re eager to explore how this format resonates with our audience and its          

44Through this dynamic process, we anticipate learning and evolving, even in the face of potential setbacks. Each step is seen as an opportunity to develop more about immediate success; it’s about learning, adapting and persistently working 

45Initiating Digital Evangelism in Your Organization

46During my presentations on digital evangelism across various forums, a                        for this process, drawing on the experience of the Central California Conference.Step 1. Sharing Vision with LeadershipYou must share your vision for digital evangelism with your organization’s leadership team.      present your ideas to the   and executive committee. Ministerial retreats provide an excellent opportunity to introduce and advocate for your digital evangelism strategies among church leaders and pastors.motivate others with your vision. When you propose a new approach to evangelism           evangelism is not exclusive to the young or technologically savvy. As a leader, you have the responsibility to show how this method can be adopted and integrated by everyone into their lives and ministries, demonstrating its universal applicability Step 2. Recruiting and Training Digital MissionariesPresent your digital evangelism vision to church leadership and gain their approval. Once this crucial step is achieved, the focus shifts to recruiting and training digital missionaries from your local church.After running a digital prayer campaign for two months in Phase 1, we encountered a challenge. We were engaging with nearly 1,400 contacts, but with a limited online pastoral care team. Despite this, over 30 churches expressed interest in joining Phase 2. Faced with the need to expand our ministry but limited in resources, we turned to God for guidance. We shifted our focus to training our lay members as 

47these trained lay members took the lead for online pastoral care.        Following my presentation, an elderly gentleman in a wheelchair, his face beaming desire to spread the Gospel, which was limited by his physical health. He exclaimed:“ You are the answer to my prayer. Though conned to a wheelchair, I am still able to pray and I have a phone ... Thus, I’ll join the digital evangelism movement.” He saw our project as a divine intervention, a way for him to engage in prayer and digital missionary work using his phone. This new outreach approach introduces us to people whom God has already prepared, eagerly awaiting to embrace this new mission. This aligns with Ellen G. White’s wisdom in Gospel Workers: saving through digital means.

48To engage your church members in digital evangelism, share your vision and    outreach, using successful examples from other churches to make the concept savvy. Encourage practice through simple actions, like sending prayerful messages           Step 3: Developing Prayer AdvertisementsThe next step involves preparing and developing localized prayer advertisements.              streets into your prayer images and videos. These visuals should feature pastors and church members, accompanied by messages of prayer and community support. By using familiar and relatable imagery, these advertisements will create a stronger connection with the community, fostering a sense of unity and shared purpose.and best practices as well as sample video scripts. Utilize and modify these scripts to suit your church’s context, making your prayer campaigns more relevant and impactful.Step 4: Setting Up Media PlatformsThis step involves appointing a media specialist responsible for managing the church’s Facebook page and providing technical support to other members. Not one dedicated tech person is crucial. This step is vital in optimizing the church’s evangelism campaign.

49        will often visit your church’s Facebook and website. Therefore, transforming your media platforms to focus more on evangelism is essential. This involves not just technical optimization, but also tailoring the content and presentation to be more inviting and relevant to those seeking spiritual guidance and prayer.For detailed guidance on this process, refer to the following chapters in our resources.Chapter 7, “Elevating Church Social Media: Beyond the Bulletin Board to a Captivating Billboard,” provides strategies to enhance your church’s social media Facebook page more evangelistically focused, ensuring it becomes a welcoming and informative platform for those seeking prayer and spiritual support.                    seeking prayer or exploring faith.Chapter 10, “Comprehensive Guide: How to Set Up a Facebook Page to Prepare           and optimizing a Facebook page tailored for evangelism purposes. These chapters manage and utilize online platforms for digital evangelism.

50Step 5: Running the Prayer CampaignThis step involves creating and maintaining Facebook advertisements. These advertisements should be crafted to resonate with your local community, conveying the message of love and an invitation to prayer, thus encouraging them to connect with your church and participate in prayer campaigns. The primary aim For detailed instructions on this process, refer to Chapter 11, “Step by Step Guide          The focus is to ensure that these advertisements not only capture the attention of your local community but also inspire their engagement in your church’s spiritual initiatives.Step 6: Engaging in Online Pastoral CareOnline pastoral care is a pivotal aspect of digital evangelism, serving as the                       engagement is deeply human and resonant. Central to online pastoral care is the             To streamline this process, it is essential to appoint an online pastoral care coordinator. member. The coordinator’s role is pivotal in guiding individual contacts to the right church members for more tailored and personal interactions.            Pastoral Care.” This section provides comprehensive insights into managing online         supportive.Step 7: Transitioning Toward In-person Engagementcommunity. This engagement by the local church is essential in guiding people from their digital experiences to becoming part of the physical church setting.

51needs. Our response extends beyond prayer. We aim to be a tangible answer to these prayers through acts of service and love, emulating Jesus’ approach of listening to people’s needs and addressing them. An active community service team is crucial, meeting the physical needs of the community, thereby connecting local church.After building relationships through prayer engagement, we invite individuals to    in church worship services. Personal invitations, for example “Come to my home meaningful.attendees is vital. Their role in creating a warm, inviting atmosphere is important for those initially connected online.in our digital prayer campaign. These studies, aligned with our digital evangelism              day Adventist Church. We recommend concluding the digital evangelism program

52with a prophecy seminar to educate new believers about Adventist beliefs and the Additionally, we conduct baptisms during this step, followed by a tailored discipleship program for new members. Our aim is the transformation of each individual’s life into disciples who actively participate in God’s mission. These initiatives are designed to support their spiritual journey within the Adventist community, fostering a deeper connection and commitment to the faith.

532PARTDigital Marketing

54Embracing Marketing Strategy for Evangelism

55This chapter delves into how marketing methods can enhance digital evangelism, exploring their historical roots and drawing parallels between the two.Understanding Marketing and EvangelismMarketing, often misconstrued as merely a tool for commercial persuasion, is in                  profound insights about consumer behavior, uncovers market needs and crafts compelling narratives. These narratives are then disseminated across media             about individuals or organizations using statistical and analytical methods and                       Conversely, evangelism, while distinct in its end goal, echoes key elements of marketing. Evangelism is devoted to disseminating the Christian Gospel. This outreach. This involves forming personal relationships, exemplifying Christian life principles and utilizing various communication forms to convey Christian teachings. The nuanced application of marketing principles is notable—not for monetary gain, but for the spiritual enrichment and growth of individuals and communities. Evangelism employs strategic communication akin to marketing, hearts and minds of people seeking spiritual truth and guidance.The Intersection of Marketing and EvangelismThe common thread between marketing and evangelism is the core objective:

56   a profound understanding of the audience, crafting of persuasive messages and encourage a purchase or promote brand loyalty, while in evangelism it is to foster faith and spiritual commitment.Digital evangelism uses marketing tactics tailored to the context of faith—employing audience analysis, digital media strategies and engaging content creation. The goal is to not only reach a wide audience but to also foster deep, meaningful interactions and spiritual exploration online.      inspires curiosity and encourages a journey of faith.Marketing is often viewed as a secular term, but in the context of the church it aligns closely with evangelism. Both are about reaching hearts and minds with a powerful message, and in the digital age this involves leveraging the best of of purposes demonstrates how traditional evangelism can be enhanced and Biblical Examples of MarketingThe Book of Acts provides a historical basis for understanding marketing in with people to spread the Gospel. This mirrors today’s direct marketing strategies, emphasizing personal connections and tailored messages.Gary L. Karns’ analysis of Acts in his book Marketing Principles in the Book of Acts reveals a marketing mix in the early church’s expansion:         personal testimony and miracles    

57          Nevertheless, Acts suggests that some marketing fundamentals are valid.          deception, but its core principles are evident in Acts, such as serving others’ persuasive communication.       discipleship. This involvement of God’s power in responding to the Gospel of Christ people’s roles in relation to God and the church versus their consumer roles. Church marketing focuses on an intimate relationship rather than a transactional one.         principles. He used parables to communicate complex teachings in an accessible, relatable manner, akin to modern storytelling in marketing. His choice of disciples illustrates a strategic approach to audience segmentation. They came from some were educated, while others were not. This diversity ensured His message resonated across various social strata. His consistent call to action, “Follow me,” Utilizing Diverse Media Platforms                      pioneers like Ellen G. White, who was deeply engaged in broadcasting the Gospel through literature, serves as a historical anchor. Her dedication to the written word as a medium for evangelism underscores the enduring power of media in sharing the Christian message.Building upon this legacy, we now embrace the digital realm, intertwining prayer with modern media strategies. Prayer, as a central theme, resonates profoundly 5 Karns, Gary L. Marketing Principles in the Book of Acts. Seattle Pacific University.

58acts as a catalyst for deeper discussions and engagement. This fusion of prayer                 evolution of evangelistic methods, from literature to the digital platforms of today.As we navigate through the diverse media landscape, each platform emerges with a distinctive role in our evangelistic narrative.Newspaper Advertising: Amidst the changing dynamics of media consumption, traditional newspapers maintain Television: With households dedicating substantial time to television, it presents a vast audience. Television’s appeal extends beyond movies, with series reaching expansive audiences through niche channels.Radio: Radio, particularly during drive times, attracts a diverse audience including Outdoor Advertising: The dynamic nature of outdoor advertising, especially   the North American Division have collaborated to advertise the Gospel on a large 

59Internet, Digital and Social Media: At the forefront of modern evangelism is the digital realm. Websites act as hubs, linking resources and social platforms.           marketing are crucial in spreading the Gospel. This digital domain is continuously evolving, proving indispensable for reaching a broad and diverse audience. The strategic use of these platforms is optimized for digital evangelism, making them Understanding and adapting to various communication styles is paramount in our digital evangelism journey. Recognizing whether individuals are thinkers by talking or thinkers by doing enables tailored communication strategies, ensuring our              media in the landscape of digital evangelism. The optimization of these platforms            tools to not only capture attention but also inspire and nurture a journey of faith. This approach, blending the latest in digital marketing    power of prayer, encapsulates the essence of modern digital evangelism.

60Chapter 7.Elevating Social Media: Beyond the Bulletin Board to a Captivating Billboard

61Social media serves as a powerful tool for Christian outreach and connection. This Our engagement in social media serves a multifaceted and impactful role in our mission. As we utilize social media to proclaim the Gospel of Jesus Christ, we reach out to those in the digital world seeking spiritual guidance. Collaborating and exchanging resources, insights and scriptures, we not only enrich our spiritual We actively respond to followers, employ these platforms for ministry and reach out to those in need of support or encouragement. This approach transforms social media into a robust instrument for nurturing connections and spreading the Gospel, becoming an integral part of our digital evangelism strategy.Moreover, social media empowers us to undertake virtual mission trips. With just a phone, we can deliver messages to the farthest corners of the world.          engage our local community. This dual capability allows us to disseminate the three angels’ message, not limited to our immediate vicinity but extending across in global evangelism, connecting with diverse audiences and sharing the Gospel in both distant lands and our local neighborhoods.Recognizing social media as a vibrant   with people needing Jesus and seeking church engagement, we view our social media platforms as critical touchpoints. Social media stands as the ideal platform for meeting people wherever they are, engaging them meaningfully and shining God’s light into every corner of the online 

62A Billboard, Not Just a Bulletin Board            platforms is undergoing a transformation. Traditionally viewed as bulletin boards for internal congregational communication, these platforms are now being reconceptualized as dynamic billboards. This shift is essential for engaging and attracting a wider community, going beyond the church’s walls to share the Gospel in the digital space. Church social media, in the context of digital evangelism, is transitioning from its traditional role of internal communication to a more expansive one. These platforms are dynamic billboards for engaging the wider community. This transformation is integral to spreading the Gospel beyond the church’s walls. Optimizing social        impact on followers. Understanding the ShiftShifting the focus of church social media from internal to external is a strategic a broader audience, engaging actively with users and telling compelling stories,             digital sphere.Key Steps for the Shift• Evaluate Current Content:       it primarily announcements and events targeting current members? How often are posts made that interest people outside your congregation? This initial evaluation sets the foundation for a strategic shift.• Understand Your Broader Audience: Recognize that your social media                     Understanding this audience is crucial in creating content that connects with them. This involves addressing universal themes like hope, love, community and faith in a way that speaks to a broader spectrum of individuals.Your Church’s Social Media Prole Is More Important than You ThinkEstablishing a Clear Identity as a Global Seventh-day Adventist Church: By 

63the sense of unity and cooperation within the worldwide church community. This strategic approach in digital evangelism not only serves your local congregation but also contributes to the broader mission, enhancing global recognition and Explicit Denominational Name:                part of a larger, worldwide network of churches united in spreading the Gospel.Visual Identity Global Beliefs and Values: A logo that resonates with the global Adventist community is central to conveying the beliefs and values. At the heart      truth. The inclusion of elements representing global missions               inclusive approach is instrumental in communicating a message of global unity and shared purpose to all who engage with it.the recognition and impact of the Adventist identity worldwide. For detailed guidelines on using the logo and maintaining brand consistency, churches can refer to the Adventist branding guidelines available at https://www.adventist.           shared beliefs and values of the Adventist community globally.Maximizing Impact with Strategic Social Media Management: Enhance your           authoritative website and crafting a concise yet impactful bio. These elements not only elevate your local congregation’s digital presence but also contribute to the message of global unity and shared purpose.

64Developing a Mission-centric Content Strategy         Highlight Stories of Impact: People connect with stories more than facts. Share testimonials or stories that demonstrate the impact of your church in the community. This could include charitable activities, community service or personal Utilize Diverse Media Formats:     audiences. Use a mix of images, videos, infographics and text posts. Videos, especially, can be a powerful tool for storytelling and conveying emotion.Creating Engaging Content: Develop content that invites interaction. This could        based on recent sermons or biblical teachings. The goal is to create a platform where people feel comfortable to express their views and engage in meaningful conversations about faith.1. Saturday—Live Stream Alert:  Objective: Encourage members to tune in and invite others to join by sharing the event.2.  sermon. week.3. Monday—Motivational Monday: Post: Share an uplifting Bible verse accompanied by an aesthetically pleasing image. Objective: Start the week on a positive note, providing spiritual encouragement to your community.4. Tuesday—Sabbath Sermon Shorts Video: sermon. Objective: Engage those who may have missed the service and provide a 

65 like “How can we pray for you today?” Objective: Foster a sense of community and support, encouraging both public and private sharing.Thursday—Teaser Thursday: Post: Generate interest in the upcoming Saturday sermon by sharing a relevant Bible verse. Objective: Build anticipation and curiosity about the weekend’s message.7. Friday—Happy Sabbath: Post: Share a “Happy Sabbath” message, along with a brief list of upcoming events or a link to the weekly digital bulletin. Objective: Greet your community with warm wishes and keep them informed about church activities.Additionally, the GC communication department provides an invaluable resource for this type of content strategy. These          be seamlessly integrated into your weekly plan. Access these resources by scanning the QR code.This structured approach ensures a consistent and engaging online presence as well as aligning closely with the church’s mission of spreading the Gospel and nurturing community connections. By implementing this strategy, churches can the digital realm.Interactive Engagement as a Form of Evangelism          ministry, it’s important to focus on creating an interactive and warm environment.

66Here are some strategies:Fostering an Open Dialogue: Just like ushers in a church, your social media should welcome newcomers warmly. Encourage your followers to comment, ask            and community. This not only makes newcomers feel welcomed, but also nurtures a sense of belonging among your online congregation.Training Digital Missionaries: Consider developing a training program for church            experiences online. Encourage them to interact with and respond to the content on a wider audience, spreading the church’s message in a relatable and accessible way.Regular Updates and Consistency: Keep your social media pages active with regular updates. Consistent engagement is key to keeping the audience interested and involved. Schedule posts and responses so there’s a steady stream of activity on your platforms.By implementing these strategies, your church can create a vibrant and engaging digital space that not only welcomes newcomers but also nurtures their spiritual journey.Essential Seven Key Do’s and Don’ts for Church Social Mediaapproach is vital. Below are the essential seven key do’s and don’ts:Seven Key Do’s:1. Community Engagement: Actively engage with followers. Respond to comments, support and pray, creating a sense of community and belonging.2. Visual Narratives:visuals from church events, ensuring consent for personal photos.3. Storytelling: Share your church’s story. Regularly post about events and testimonies, building your church’s image and deepening community connections.4. Community Outreach: Emphasize your church’s service activities.

67Demonstrate impact and connect with both members and the wider community.5. Leadership Alignment: Keep social media in line with church leaders’ vision. 6. Theological Care:       sensitivity. This ensures doctrinally sound and respectful communication.7. Content Curation: Carefully choose shared content. Pick material that aligns with your church’s vision and aids spiritual growth for your community.Seven Key Don’ts:1. Arguments: Keep online interactions loving and caring. Move sensitive 2. Generic Content: Tailor content to each social media platform. Avoid generic 3. Political Stances: Refrain from all political posts. Focus on your church’s spiritual mission.4. Oensive Language: Choose words carefully to avoid misunderstandings 5. Indiscreet Endorsements: Be selective with endorsements, ensuring they align with church values.6. Ambiguous Links: Share relevant links with clear context to enhance relevance.7. Inaccurate Information: Ensure all information shared, especially about By adhering to these guidelines, your church will foster a positive, respectful          

68Chapter 8.Enhancing Your Church Website for Eective Digital Evangelism

69of a church’s website in guiding individuals toward faith. This is especially relevant today, as evidenced by a study conducted by Monk Development. Their research in deciding which church to attend. Furthermore, 33 percent of people reported statistics underline the critical role of digital platforms in the modern journey of faith.           imperative to view each digital platform, particularly websites, as more than just digital footprint; it is an essential instrument for evangelism.Knowing Your Online AudienceUnderstanding your audience is a crucial step in optimizing your church’s website. Cater to both regular attendees and new visitors:• Regular Attendees: Create an engaging website experience with features • New Visitors:         sermon series page for an introductory experience.Your website is not just an information hub but a platform to share the Gospel. Annually, millions of unchurched individuals visit church websites, presenting a Checklist for First-time Visitorsessential details like the church’s address, worship schedule and directions. Location Details: Provide a clear physical address. Utilize Google Maps for easy navigation and keep your Google Business listing updated for accuracy.Service Times: this information into your site’s meta text enhances visibility on search engines.

70Sta Proles: Show real people behind your church with professional photos of Accessible Contact Information: Ensure contact details like email addresses and phone numbers are easily found on your website.Creating an Inviting About Us Page   and share a glimpse of your history, making it one of the most visited pages by new visitors. This page should not only state your core beliefs but also be crafted with an evangelistic purpose in     they provide a personal touch and convey to visitors that your church is actively praying for the community. This thoughtful presentation can   and connection with your audience.Increasing Visibility of Church ActivitiesProviding a visual preview of your church on the website can enhance a visitor’s understanding and expectations. Showcase your worship style clearly, whether it be traditional or contemporary, to set the right expectations. Address                            time visitors.and easily accessible information about various church activities. Highlighting programs like children’s classes, youth groups, women’s Bible studies and

71community outreach initiatives gives new visitors a comprehensive view of your church’s involvement and service opportunities. Feature this information        activities to life, showcasing the vibrant community spirit and diverse opportunities for engagement within your church.Fostering Engagement and InteractivityTo enhance visitor engagement, your church website should incorporate interactive           and interactive blogs for community discussions. Consider adding features like media feeds can also increase interactivity, keeping visitors updated and engaged with the latest church activities and news. These elements create a dynamic online environment that fosters greater connection and participation in your church community.Harmonizing with Global Seventh-day Adventist Branding         visual identity is key in optimizing it for evangelism. This approach goes beyond visuals and contemporary design across your site. Such branding not only establishes your church’s identity but also communicates its core values to both recognizable visual elements like logos and color schemes enhances unity and           Adventist community’s digital ecosystem. See the Adventist branding guidelines here: https://www.adventist.design.Strengthening Community Ties through Social Mediaand messaging across both platforms for consistency. Embed direct links to          community engagement through updates and events. Ensure all communication,    community.

72Designing a User-friendly Website: Embracing the Creation GridAdopting the Creation Grid for your church’s website ensures an intuitive and easily navigable design. This   Adventist Church’s identity,     used for engaging content like text and images. The seventh column, distinct and set apart, symbolizes the Sabbath, embodying a visual celebration of this sacred beliefs and values seamlessly into its digital presence.Prioritizing Website Reliability and Mobile-friendlinessMaintaining a reliable and regularly updated website is essential. Statista’s research highlights the importance of mobile device optimization for websites, friendly website design. Prioritize these aspects and your church’s website will serve not just as an informative resource but also evangelism, welcoming and guiding new visitors in their faith journey.

73Developing an Impactful Prayer Campaign Advertisement: Video and Imagery

74This project aims to produce a series of engaging and heartwarming video and image advertisements for Facebook, tailored to various church pages. The primary goal is to motivate and encourage individuals to explore the power of prayer and are crafted to establish a deep and meaningful connection with local residents.Understanding the Target AudienceOur target audience is broad, encompassing men and women of all ages living in the designated cities of the project. With a keen focus on those navigating life’s challenges, we aim to connect with individuals in need of spiritual support. Recognizing that about 32.3 percent of people might be experiencing some type of crisis we especially target those in tough situations, understanding that their openness to prayer may increase during these times.Scenario: The Atheist Young Man• Situation: This individual, in times of success and stability, may exhibit little an individual may not resonate, as their current life experiences do not align with a perceived need for spiritual support.• Shift During Crisis: When this same individual faces hardships, such as personal or professional crises, their openness to spiritual support, including       feel isolated, left alone and discouraged.Engaging the Audience in Times of Need• Approach: Recognizing this shift in receptiveness, our strategy involves reaching out to individuals like this young man during their time of need. The digital prayer campaign is designed to extend a hand of support precisely when they are most likely to be receptive to it.6 Data referenced in this document is based on the KFF analysis of the U.S. Census Bureau’s Household Pulse Survey, conducted in 2023.

75• Messaging: The content of our advertisements and interactions would          of support and connection. For instance, our message could say, “Going through tough times can feel lonely, but you don’t have to face them alone. Creative Direction: Embracing Local Context and Diverse Representation• Local Landmarks: Use recognizable landmarks or city signs as ad backgrounds to create a personal and familiar ambiance, demonstrating your integration and investment in the community.• Diverse Representation: Feature a variety of models—young and old, multiple ethnic backgrounds, and various emotions. This diversity ensures          inclusive nature of our community.• Aesthetic Style: The images should convey warmth, welcome and hope,         Formulating Compelling MessagesThe videos begin with a personal introduction by a pastor or elder, lending credibility and a human touch to the message. A sense of urgency is conveyed        through prayer, ensuring viewers feel welcomed and understood.Sample Image Ad Scripts for Church

76Script 1: “Your Personal Prayer Support”• Caption: “We’re here to pray for you. Let’s navigate life’s challenges together.”• prayer support.”Script 2: “Connect with Your Prayer Warrior”• Caption: “Looking for a Prayer Warrior? We’re ready to stand with you.”• Script 3: Seeking Guidance and Support• Caption: “Unsure where to turn for help? We’re here to guide you.”• Call to action: “HOW CAN WE BEST PRAY FOR YOU?—Let us know your needs.”• Caption: “Feeling the need to talk? We’re here to listen and pray.”• • Caption: “Believe in the power of transformation. God can turn tests into testimonies.”• Call to action: “What can we pray for you about?”• • Script 7: Remembering and Realizing Dreams•             real.”• Call to action: “Don’t disappoint yourself. What can we pray for you about?”• Caption: “Remember, you are valued more than you know.”• • •             support you.”

77Script 10: Love and Dedication to Prayer• Caption: “Our mission is to support you through prayer.”• DO.”Sample Image Ad Scripts for SchoolScript 1: Behavioral Support• Caption: “Struggling with your child’s behavior? You’re not alone in this.”• Call to action: “Share your story with us and let’s pray together for guidance.”Script 2: Parenting Strength• Caption: “Overwhelmed by parenting? Find solace and strength through prayer.”• Call to action: “Reach out for prayerful support and wisdom in your journey.”Script 3: Educational Guidance• Caption: “Facing educational challenges with your child? Let’s seek solutions together.”• Call to action: “Allow us to support you with prayer for the right path forward.”Script 4: Spiritual Parenting• Caption: “Need spiritual support in parenting? We’re here to uplift you.”• • Caption: “Parenting brings its challenges. Let’s face them with faith.”• Call to action: “Share your struggles and let our prayers bring you comfort.”• Caption: “Every step of parenting matters. You’re not walking it alone.”

78• Call to action: “Lean on us for prayerful support through each challenge.”Script 7: Decision Guidance• Caption: “Uncertain about parenting decisions? Seek clarity with us.”• Call to action: “Let’s pray together for divine guidance in your parenting choices.”Script 8: Child’s Bright Future• Caption: “Concerned about your child’s future? Pray with us for hope and success.”• Call to action: “Join in prayer for your child’s protection and happiness.”• Caption: “Looking to nurture your family’s spiritual growth? We’re with you.”• Call to action: “Embrace our prayerful community for your family’s spiritual journey.”Script 10: Wisdom in Raising Children• Caption: “Long for wisdom in raising your children? We pray with you.”• parenting.”prayer. The messages aim to be relatable, comforting and inspiring, inviting Sample Video Ad Scripts for ChurchScript 1: Community Engagement•   remind you that you’re valued.”•   ears and hearts.”•   Pastor: “We’re not just usernames; we’re a family ready to listen and support.”

79•   •            just a message away”Script 2: Real Conversation•               •   •   Pastor: “We’re here to share, to listen, to understand what weighs on you.”•   •             conversation today.”Script 3: More than Tech•   experience more.”•   •   Pastor: “We’re here to connect, listen and pray with you.”•   •   life’s journey.”Script 4: Human Connection•   when you need more.”

80•      we’re here.”•   Pastor: “Share your concerns, your worries. Let us be your spiritual support.”•            connection.”•            beyond the screen.”•             every story matters.”•   of life.”•   Pastor: “Your struggles and triumphs are important to us.”•   •   support.”•   •            connection.”•   Pastor: “We believe in the transformative power of prayer.”• 

81  •   of faith.”Script 7: Central Coast•            Central Coast.”•             them with you.”•   Pastor: “Seeking guidance, comfort or a listening ear?”•   •             prayers.”Script 8: Fresno•   hope.”•   •   Pastor: “Whatever you face, you’re not alone.”•           •             faith and love.”These scripts are tailored to resonate with viewers by emphasizing local relevance and connection within our faith community.

82Sample Video Ad Scripts for SchoolScript 1: Behavioral Support•   can feel overwhelming.”•   •   and guidance.”•   Pastor: “Reach out to us. Share your story ...”•   now.”Script 2: Educational Guidance•   child can be daunting.”•   strength.”•   •   Principal: “We’re ready to listen and support.”•   forward together.”Script 3: Spiritual Parenting•   support is key.”

83•   •   •   Pastor: “Join us in building a nurturing spiritual home.”•   together in faith.”Technical Details and Messaging• Image Ad  Formats and Resolutions: Ensuring compliance with Facebook ad guidelines, the images should be in JPG or PNG formats, with pixel   Captions: Create captions that are concise, emotionally impactful and inspire and comfort viewers.  and empathetic captions will cohesively communicate eagerness to support the community through prayer.• Video Ad  The videos should be no longer than 30 seconds, following Meta’s advertising guidelines. Files should be delivered in MP4 or MOV formats,           should include subtitles to promote accessibility and ensure the message reaches the broadest number of people.By incorporating localized backgrounds, diverse representation and empathetic messaging, we aim to create image advertisements that visually captivate and emotionally resonate with viewers. Our goal is to encourage engagement with our prayer campaign, fostering a sense of belonging and support within our faith community.

84Chapter 10.Comprehensive Guide: How to Set Up a Facebook Page for Digital Evangelism

851. Utilizing Meta as a Primary Platformchoice of social media platforms for conducting prayer campaigns. There are many options available, but we primarily utilize Meta as our primary platform.The digital marketing landscape has evolved to focus more on targeted strategies and the use of marketing automation. Where advertising agencies once dominated, platforms like Google Ads and Meta have introduced a new dynamic. Meta, in particular, has developed from a simple social network into a comprehensive          analytics, making it a highly suitable medium for targeted marketing, especially for prayer campaign initiatives.A notable advantage of Meta for prayer campaigns is its integrated outreach across                  crucial for successful prayer campaigns.These features make Facebook an exemplary platform for digital evangelism and tool.Enhanced Eectiveness of Native Advertising for Prayer Campaigns             its seamless integration into users’ news feeds, particularly for prayer campaigns. This approach reduces ad fatigue, as these advertisements are less perceived as results in a more receptive audience.The subtlety of native advertisements also enhances user engagement. These advertisements align closely with the organic content that users typically interact           A key aspect of native advertisements for prayer campaigns is their natural and friendly appeal. This style of advertising allows for communication that feels more like an invitation to a communal experience rather than a promotion. Such an approach is likely to resonate more with the audience, fostering a sense of connection and trust and encouraging more clicks and acceptance.

86to align with the user’s interests and online behavior, making the campaign feel more relevant and personal. This customization ensures that the message of the content consumption patterns.Advanced Targeting Featurestypes of content. This targeting can be broken down into:• Core Targeting: This is based on demographic data like age, gender, language and location, as well as interests, workplace information, membership in certain groups, page subscriptions, and more.• Custom Targeting: This involves targeting potential customers based on owned customer information and site visit data. For instance, targeting users who have completed tutorials on an app or interacted with content or pages on Facebook.• Lookalike Targeting: Potential customers who exhibit similar behavior patterns to those in your custom audience are targeted, increasing the likelihood of meaningful engagement.This robust targeting system makes Facebook an ideal platform for prayer campaigns, particularly when collaborating with local communities. By understanding and utilizing these targeting options, the prayer campaign can           demographics, interests and behavior patterns ensures that the campaign Cost-eective Advertising         

872. Creating a Church Facebook Page with a Meta Business AccountThis section guides you through the initial steps of establishing your church’s presence on Facebook. By creating a dedicated page, you create a digital space for your community to gather, share and stay informed about church activities and prayer opportunities.Accessing the Facebook Page Prole:Navigate to the top right corner of Facebook and     located in the middle right section from the options.Creating Your Church Page:Once in the Page section, look for “Create a Page.” Name the page after your church and a brief overview of your church’s activities.

883. Managing the Page and Assigning Page Access will show you how to grant access to team members, ensuring that your church’s Managing Your Page: After page creation, click “Manage” to add page administrators.Assigning Page Access: Under “Your tools” in the middle left section, select “Page access.”

89if you have the Facebook email of the person you’re adding.4. Setting Up Meta Business for Your Church PageMeta Business Suite is a powerful tool for managing your church’s digital presence. This section will walk you through setting up a Meta Business account, which is            campaigns.   picture in the top left corner and it will display      click “Meta Business Suite.” Remember, the Meta Business account should be created by someone with full access to the page.

90Creating a Business Account:    Suite, click “Create a Business Account.” Use   name and the legal name of the account creator, who must have full access to the Facebook page.Linking Facebook Page to Meta Business: After creating the Meta Business account, click left, then the gear icon next to Meta Business.Connect your Facebook page by clicking “Pages”    left settings menu and then “Add Pages” in the top right corner.

91Because the Facebook page is already created, click on “Claim an existing Facebook Page.”Copy the URL address of your Facebook page and paste it here to link the church’s 

925. Inviting Your Church Digital Missionaries to Your Church Meta Business AccountExpanding your digital ministry team is essential for handling online interactions account, giving them the necessary access to engage with and support your online community.Adding Digital Missionaries: Business, click “People” under “Users,” then them inbox access for responding to prayer     digital missionaries.    them inbox access so they can respond   from the community. When inviting digital missionaries, use their   email addresses. Send the invitations to these email addresses.

93Assigning Access and Business Assets: After entering the email addresses and proceeding to the next step, you will see an “Assign access” section. Do not make any changes here. Simply proceed to the next step.   assets” section, select the Facebook page of the local church.Click on the Facebook page again and grant access only for “Messages and calls.” This ensures that the missionaries only receive inbox permissions for the Facebook page. After reviewing the invitation, you can then send it out.

946. Utilize Meta Inbox for CRM (Customer Relationship Management)         conversations with your community. This section focuses on organizing your inbox, ensuring that communication with church members and visitors is streamlined     can check all messages. There are a few features that should be noted. First, when you click on the person who sent the conversation, you can see an option under their name called “Assign conversation.” This allows you to assign the conversation to a The second feature is the use of labels. Click on “+ Add label” located at the bottom middle right. By attaching labels to conversations, you can more easily distinguish which conversation was sent to whom, making it easier to navigate and manage.

95Before assigning labels to people, click on “Manage labels” to enter the names of individuals. Create labels for each digital missionary’s name and tag the corresponding conversations with these labels. This method allows for more 7. Sending Group Messages through Marketing Messages

96This feature is the “Marketing messages.” Here, you can encourage people who you to send messages to all subscribers simultaneously with a single click. For example, you can send daily devotions or weekly prayers to many people at once. This is a powerful tool for engaging with your community and keeping them informed and connected. Customize your welcome message and strategies to these are set up, you can start sending out marketing messages. Tailoring these and engaging for your community.By clicking on “Send another marketing message,” you can reach your subscribers             subscriber or create a custom message. Creating a custom message to send         engagement and provides meaningful content to your subscribers.

97Step-by-step Guide to Launching a Facebook Prayer Advertisement CampaignChapter 11.

98Marketing is a vital tool in expanding your church’s reach. This chapter will guide          reach and resonate with the local community, inviting them to connect with your church and participate in prayer campaigns.1. Understanding Essential Marketing Terms and Concepts key marketing terms.CPC (Cost Per Click)CPC stands for cost per click, a method of paying for advertising. Under this model, costs are incurred only when an ad is clicked, regardless of how many times it’s many clicks, as it allows for exposure while minimizing costs. CPC aligns with the                   CPM (Cost Per Mille)Another term for advertising is CPM, or cost per mille, meaning cost per 1,000                            brand awareness and reach a larger audience. Banner advertisements on portal sites, apps and communities are often operated on a CPM basis.CTR (Click-through Rate)CTR, a fundamental metric in digital marketing, measures the ratio of clicks to impressions on an advertisement. Represented as a percentage, CTR is calculated by dividing the number of clicks by the number of impressions. For instance, if an the context of digital evangelism, a high CTR indicates that the digital content is            initiatives.

99CVR (Conversion Rate)The conversion rate, or CVR, is a critical performance metric in digital marketing, signifying the completion of a desired action by the audience. For example, in a            marketing channels and website pathways convert visits into desired actions, like            related activities. The CVR is the percentage of website visitors who complete these KPI (Key Performance Indicator)                             digital campaign is fostering relationships and guiding individuals toward the church community.Geofencing                            connect with communities in their immediate vicinity. For instance, a church can set up a geofence around its neighborhood to promote local prayer campaigns or seminars, ensuring the campaign is relevant and reaches people in the evangelism by ensuring the message is tailored to and resonates with the local audience.2. Creating an Ad Account for Your ChurchBefore you start advertising, you need to create an ad account. This section guides you through the process of setting up an account to manage and run your church’s advertisements.

100Click on “Ad Accounts” and then on “Add accounts” in the top right corner to create a new ad account. This will allow you to manage and run advertisements for your Enter the correct information in this section to create your ad account. This will enable you to start setting up and managing ads for your purposes.

101Once the ad account is created, click on the    the top right corner and select “Open in Ads Manager.” This will take you to the platform where you can manage and create your ads.3. Setting Up Your Prayer AdsSetting up your ad campaign involves several steps. This section explains how to Click on “Campaigns,” which is located under “Ads Manager” on the left side.

102Click on the “+ Create” button located in the top left corner. This is where you will set up your advertisement.Choose “Engagement” as your objective to focus on gathering   locals.Name your campaign and proceed with the default settings. Do not alter anything else; simply proceed to the next step.

103    “Conversations” choose “Messaging apps.” Set your church’s Facebook page and select Facebook Messenger as the messaging app.Adjust the budget and start date according to the church’s situation. Then, in church. Use “Search locations” to select the church or a nearby area.I recommend starting with a daily budget of $30 for your digital evangelism campaign, based on the insights from the Central California Conference project. This budget is expected to generate approximately four contacts per day. This

104may seem modest initially, but it accumulates to about 28 contacts over a week, providing a signicant number of individuals for follow-up and deeper engagement.      on your needs and resources. The number of digital missionaries available for handle more contacts, consider increasing the budget to expand your outreach. local outreach. By concentrating on their geographical vicinity, local churches can reach potential members in their neighborhood, strengthening community bonds            of your church, using the “Search locations” feature in the campaign settings.Under “Audience controls,” click on “Show more” and set the languages to English versions of English. However, feel free to adjust the language settings based on    your church and the community you are aiming to reach.   advertisement on Meta involves understanding its three main types of targeting. First, core targeting leverages Meta’s basic user data such as age, gender,                   

105interactions on your Meta page. Third, lookalike targeting is designed to reach to prepare custom and lookalike targets in advance for seamless integration during the targeting setup process.Moreover, a nuanced understanding of age, gender and language targeting is crucial. By reviewing your Meta account, you can glean insights from the data you’ve provided, including details like birthday, residence and language. Meta leverages this information for targeting, but the precision of such data may vary. Parameters like location, age and gender are indeed valuable, yet language account and the language used in their browser or app. This means that targeting audience to the intersection of these two criteria.accurately conveyed to the intended audience. Despite appearing restrictive,       distinct linguistic groups.                of this targeting hinges on the accuracy and relevance of the data your target audience has provided.         targeting can lead to increased marketing costs. During our prayer advertisement campaign for the Central California Conference, we focused on targeting individuals            and sustainable.Set the name for your ad. Here, we will set up a total of seven advertisements. Six of these will be image

106ads and one will be a video ad. This variety will help in reaching a broader audience Click on “Add media” and “Add image” to choose your ad images.

107              original aspect ratio of your advertisement.    “All optimizations”    music option. This will optimize your ad for the best performance while excluding music, which may not be necessary for your ad content.

108Set the Primary Text to “We want to pray for you” and the Headline to “Submit your  ”. This will make your ad appear to the local community as shown in the example. This approach makes the ad inviting and interactive, encouraging community members to engage with your church.Next, edit the message template. Click on the “Edit” button. This allows you to customize the message that recipients see when they interact with your ad.

109Modify the greeting text and customer actions as follows. Greeting text: “Thanks for This customization will guide users to provide      their life, making it easier for your church to Once the ad is complete, use the “Quickly duplicate” option to set up the other advertisement. Now let’s proceed to set up the video ad.

110         This ensures your video ad displays correctly on various platforms and devices.      

111Click on “All optimizations,” then click “Done.” Once everything is set up, publish all the advertisements. Your ad campaign is now ready to reach the local community and engage them 4. Managing Campaigns Cost-eectively: Monitoring and AnalysisAfter setting up your ad with a recommended daily budget of $30, it’s important to monitor it regularly. Begin by advertising approximately seven distinct ads, incorporating a mix of images and videos. After one week, assess the performance of each advertisement. Keep the ones that are performing well and disable those that are costly but receiving few clicks. Every week, add a new image or video advertisement to replace the underperforming ones. This process of continuous optimizing your budget.

112

1133PARTOnline Pastoral Care

114Chapter 12.Understanding the Essence of Online Pastoral Care

115Online pastoral care is a contemporary adaptation of traditional ministry, utilizing modern technology to meet spiritual needs in the digital age. It parallels the way Jesus, our ultimate pastor, interacted with and nurtured people during His time on earth. In the virtual sphere, this care is manifested through prayer-centric communication and spiritual fellowship, seamlessly integrating age-old pastoral practices with new technological avenues. e goal is to guide individuals toward a meaningful encounter with Jesus in this digital world.    intimate nature of prayer as described by Ellen G. White in Steps to Christ: “Prayer is the opening of the heart to God as to a friend. Not that it is necessary in order to make known to God what we are, but in order to enable us to receive Him. Prayer does not bring God down to us, but brings us up to Him.”This emphasis on genuine, personal prayer aligns with White’s depiction of a deep, personal connection with God, similar to a conversation with a close friend.         relationship with the Divine—fundamental to online pastoral care.    importance of individualized conversations. While group chats and collective between the seeker and the digital missionary is not just a dialogue between two people, but also a conversation with another friend—God Himself. This personal approach helps individuals open their hearts to God, fostering a more intimate and meaningful connection.    pastoral duties extend beyond ordained pastors. Scripture, such as Psalm 23 and John 10, reveals

116that while Jesus is the supreme shepherd, each Christian has an essential role in but rather in the amount of time they dedicate to pastoral activities. This distinction highlights the collective responsibility within the church to provide care and support, underscoring the collaborative nature of pastoral care.Jesus as the Exemplar of Online Pastoral Care: Christ’s Method AloneJesus is often regarded as the ultimate model and example of pastoral care. His teachings and actions demonstrate the importance of compassion, Jesus is described as a shepherd who cares for           Shepherd.”7       compelling blueprint for digital connection. His skill in relating to diverse individuals, employing stories and parables, showcases an adept understanding of human nature. His integration of prayer in daily life underscores its importance in digital evangelism, fostering a deeper connection with God. Additionally, His           personal sharing and support.The Ministry of Healing illuminates this, stating:“Christ’s method alone will give true success in reaching the people. The Savior mingled with men as one who desired their good. He showed His sympathy for This strategy, crucial in online pastoral interactions, relies on understanding, patience and love.7 Willmore D. Eva, “Jesus the ultimate pastor,” Ministry Magazine, March 2004

117In summary, online pastoral care can draw heavily from Christ’s method alone. Demonstrating care and love, mirroring the divine love described in the Bible, is crucial in guiding and supporting others in the digital world. This approach ensures the core values of pastoral care are eectively translated into the online environment.Incorporating Self-disclosure Research in Online Pastoral CareJesus’ encouragement of open sharing aligns with Adam N. Joinson’s research                  responsiveness.         •          •            personal disclosure.• Joinson notes a greater willingness to share personal details online, fostering meaningful interactions. The comfort and anonymity of digital platforms often         dynamics underscore digital platforms’ value in pastoral care.These insights recommend using online communication as an outreach and spiritual care tool, tailoring methods to the nuances of digital interaction. Key is the readiness for deeper disclosures and providing compassionate responses.Blending these principles with Jesus’ pastoral approach enhances digital ministry         connection and support in the digital world, rooted in compassion, empathy and adaptability, drawing inspiration from Jesus’ teachings and actions.Practice Online Pastoral Care Today              

118prayer. However, it’s crucial to recognize this as a golden opportunity to cultivate a spiritual relationship. Rather than merely saying you’ll pray, take a step further. Send a heartfelt prayer through text or a voice recording. But don’t stop there.  and transform someone’s life. This approach is more than a gesture of kindness; it’s an avenue to build lasting spiritual bonds.Today, take the initiative to contact a friend. Send a message that conveys your           prayer needs and include an encouraging Bible verse in your prayer for inspiration and solace. Begin your journey in digital evangelism by forging these empathetic, prayerful links. You might reach out to your friend like this:“I was thinking about you today and felt compelled to connect. I’m here to pray for you. Are there any particular requests or concerns you’d like me to include in my prayers? Remember, ‘The Lord is near to all who call on him, to all who call on him in truth’ (Psalm 145:18). Let’s bring your concerns before God together.”        adaptable approach of Jesus’ ministry, a crucial element of online pastoral care. The use of digital communication for spiritual guidance emphasizes empathy and connection, marking a      our digitally connected world. This contemporary approach    blends traditional values with the dynamic features of digital platforms, providing a meaningful avenue to nurture and support faith journeys in today’s digital era.

119Embracing the Nine Fruits of the Spirit in Online Pastoral CareChapter 13.

120This chapter is structured around the Fruit of the Spirit as detailed in Galatians those providing spiritual support in a digital context. Each section of this chapter focuses on one of these virtues, showing how to incorporate them into online 1. Love: The Cornerstone of Online Pastoral Care Approachdigital engagements, and its absence undermines our ministry’s essence.Emphasizing love and empathy is vital for impactful online pastoral care. Empathy means deeply connecting with others’ emotions, fostering a supportive and                        compassionate action, deeply resonating with her grief.

121These biblical narratives highlight the importance of integrating love into online pastoral care. When individuals share their personal stories, they deserve a and creates a space for heartfelt expression, enabling our digital interactions to forge meaningful spiritual connections, akin to the relationships nurtured by Jesus.Scenario: David, struggling with feelings of isolation and doubt about his faith, reaches out to a digital missionary for guidance and support.•           truly alone. Let’s navigate these feelings together toward the light.”    Through empathetic listening and compassionate action, digital missionaries can mirror Christ’s compassion, providing a comforting presence that nurtures healing and spiritual growth in the digital world.From the beginning to the end of our digital interactions, demonstrating love and care is crucial. This visibility of love and care is what truly embodies Christ’s method and makes our online pastoral care impactful, fostering a sense of community and support in the digital world.2. Joy: A Beacon of Upliftment in Online Pastoral Care            disheartened. Rooted in faith, joy’s infectious nature can impart strength and Ellen G. White’s Steps to Jesus presents a tale of a woman in a garden, distressed by thorns on her path: “’Oh,’ she cried, ‘what a pity that this beautiful garden is spoiled with thorns.’ The guide in the garden advises her, ‘Let the thorns alone, for they will only wound you. Gather the roses, the lilies, and the pinks.’”This story emphasizes the value of concentrating on life’s positives, symbolized by thorns. Our responses should acknowledge current hardships but also emphasize

122hope and positivity. Like the guide, we can direct those we counsel to the roses, lilies and pinks in their lives, fostering a mindset that values the good and cultivates optimism as digital missionaries.Scenario: Shelly contacts a digital missionary, overwhelmed by sadness and feelings of hopelessness due to personal challenges.• even in dark moments there can be light. Can you recall something that recently brought you joy?”• Shelly: “Nature brings me peace. Last week’s walk in the park was beautiful.”•         and presence. When you’re feeling down, another walk could be a time for Through this emphasis on joy and the positive aspects of life, online pastoral care             hopeful and joyous outlook.3. Peace: Cultivating Serenity in Online Pastoral Care Amidst Rising Mental Health Concerns                With mental health concerns escalating—as evidenced by a 2023 Gallup report  some point in their lives—the demand for a pastoral approach that imparts peace and hope is increasingly important.is a prime example. Amidst His disciples’ fear and turmoil, He remained composed, not just a display of His dominion over nature but a testament to the deep peace born from unwavering trust in God.

123Scenario: Alex, overwhelmed by anxiety and uncertainty about the future, reaches out to a digital missionary.• impart a sense of peace.”• Alex: “Everything feels overwhelming. Finding peace seems impossible right now.”• and do not be afraid.’ Jesus, who calmed the storm, extends His peace to us strength and comfort in God’s embrace. Let’s seek this peace together, trusting in His guidance amidst these rough waters.”them toward the peace that Jesus Christ embodies. This approach is crucial in online pastoral care, especially in an era marked by widespread mental health concerns,         faith.4. Patience: A Key to Hope and Encouragement in Challenging Timesindividuals and situations. This involves enduring challenges with calmness                             great potential for hope.Jesus Christ’s ministry beautifully demonstrates this patience, presenting a perspective that transcends our immediate understanding of time. He encourages us to look beyond our current circumstances to a larger, divine plan, providing comfort in the knowledge that our struggles are part of a meaningful journey.of pain, as Revelation 21:4 states: “He will wipe away every tear from their eyes, and our present trials are transient, and a time of healing and peace lies ahead.

124while guiding toward a hopeful, restorative future. Our empathetic and patient from God’s plan.Scenario: Jenny reaches out to a digital missionary, struggling with prolonged challenges and feelings of hopelessness.•     part of a greater journey. His lessons on patience and steadfast faith remind  step.”         reassurance of God’s enduring love.5. Kindness: Integrating Online Pastoral Care with Tangible Community SupportKindness in online pastoral care goes beyond mere verbal expressions. They are          This approach encompasses deep empathy and understanding, facilitating a community engagement.beyond digital interactions is important. This mirrors the compassionate nature of Jesus Christ, who consistently showed love and care through words and deeds, addressing spiritual and physical needs alike.Consider a single mother dealing with plumbing problems. Online pastoral       volunteers or local resources for direct assistance. Such actions tackle immediate needs and strengthen the spiritual support given online, showing the church’s comprehensive care approach.

125         ministry’s ability to provide emotional and spiritual support while initiating community bonds and actualizing Christ’s teachings in everyday life.Scenario based on a real conversation: A single mother, struggling with plumbing             plumber, reaches out to a digital missionary for prayer and support.• you reaching out for support. Let’s pray together for a solution to your plumbing issues.”• prayer.”• Digital Missionary: “Absolutely, let’s pray. Dear Lord, we ask for Your guidance                 this challenging time. Amen. in our church who would be willing to help. They can come to your place and • kind of support.”prayer but also steps forward with a tangible solution, embodying the spirit of Christ’s kindness. This approach not only meets the immediate need of the single          practical help.6. Goodness: Active Support in Online Pastoral CareGoodness in pastoral care goes beyond moral integrity; it includes proactive support for others. Online, this means providing thoughtful, timely responses and        valuable lessons for online pastoral care. His continuous interactions with disciples

126and followers emphasized the importance of regular communication, a readiness to guide and the promotion of group learning and prayer. Jesus’ empathetic,          community involvement to guide individuals on their spiritual journeys.Jesus was always accessible to His disciples and followers for guidance, prayer and conversation. Communicate to others that they can reach out to you for guidance,            learning and prayer, similar to encouraging participation in Bible study or prayer groups. He regularly revisited teachings and parables with His disciples to ensure comprehension and application, similar to how one might follow up on previous            Scenario: Lisa, dealing with the recent loss of her mother, reaches out to a digital missionary for comfort and support.• Digital Missionary: “Your feelings are completely valid and understandable. Grief can be overwhelming, and it’s important to allow yourself to feel and          honored to hear more about your mother and the memories you shared. Sharing can sometimes be a healing experience.”• Lisa: “My mom was such a strong and loving person. She was always there for me.”• Digital Missionary: “She sounds like an incredible woman, and it’s clear beautiful memories you have of her. And as you navigate through your grief, healing, whenever you need someone to talk to or pray with.”Through this conversation, the digital missionary provides Lisa with a pastoral care, where empathy, understanding and support help individuals in their times of need.

1277. Faithfulness: Consistency and Reliability in Online Pastoral Care          crucial for building trust and a sense of dependability.        and sustained contact. This mirrors the dependable presence Jesus Christ exhibited with His followers, emphasizing the importance of regular communication through various mediums to provide a stable support system.Being faithful also entails being a consistent source of spiritual support. This steady presence is vital in creating a trustworthy and stable environment, unyielding commitment to those He ministered to, not only in times of crisis but in everyday life as well.                    were present, but our unwavering dedication to online engagement, marked by          our digital missionaries in the realm of digital evangelismEllen G. White, in her book Steps to Jesus, encapsulates the essence of faithfulness in prayer, which resonates deeply with our approach to pastoral care: “Faithfulness in prayer has been made a condition of receiving. We must pray always if we want to grow in faith. We are to ‘pray at all times.’ Romans 12:12. Paul wrote, ‘Be persistent in prayer, and keep alert as you pray, giving thanks to God.’ Colossians 4:2.”  lives and online pastoral care.This approach ensures every individual feels valued and heard, deepening spiritual connections and fostering a robust faith community. Timely responses,

128         relationships.Scenario based on a real conversation: Mike, a Christian who drifted away from the church due to his struggle with alcoholism, reaches out to a digital missionary for prayer and support.• Digital Missionary: “Hello, Mike. Reaching out for help shows incredible this.”• • Digital Missionary: “Feeling overwhelmed is a common response in such         prayer, understanding and helpful resources to assist you in overcoming healing process, and we are here to accompany you on this journey with compassionate care.”Over the course of the next month, a dedicated digital missionary consistently •                          alongside you.”• Mike: “Sarah, your words of encouragement and the scriptures we’ve shared have been really comforting. Praying together has been helping me discover          addiction.”The ongoing contact and prayer sessions become a crucial turning point in Mike’s battle with addiction.• Digital Missionary: “Mike, it’s inspiring to hear about your positive changes. are here for you.”• Mike: “Thank you, Sarah, for your steadfast support. The regular prayers and

129your unwavering presence have been key in helping me through my toughest communication, prayers and encouragement. Mike’s journey is a testament to the power of compassionate digital pastoral care in fostering hope and facilitating healing.8. Gentleness: Strength in Compassion           encourage open, honest communication.                      situations. This aligns with the biblical concept of meekness, which embodies God’s strength under control, rather than weakness.understanding each person’s context, and using healing words and actions. This His interactions.Scenario: James, a member of the online church community, expresses frustration and anger in a forum post over a recent church decision.•                               thoughts.”• • Digital Missionary: “Your feelings are valid, and it’s crucial you feel heard. voice matters. Let’s discuss this further. Can we set up a time to talk more about your concerns?”

130James feel heard and understood. This demonstrates the power of a compassionate and controlled response in handling sensitive issues.9. Self-control: Navigating Online Interactions Wiselyconversations.The lack of physical cues in the digital environment often leads to misinterpretations. Exercising temperance is crucial to ensure responses are thoughtful, measured ensuring our words and actions resonate with the fruits of the Spirit.                            positive example for communication.nature, ensuring our digital interactions are marked by kindness, respect and understanding, even amidst challenges or disagreements.Scenario: During an online chat, Sarah, a community member, misunderstands a comment made by the digital missionary and responds with frustration.•            clarify my point to ensure we’re on the same page.”• • Digital Missionary: “Thank you for sharing how you felt. Open communication and want to continue it with mutual understanding and respect.”         addresses the misunderstanding calmly, fostering a respectful and productive dialogue. This scenario highlights the importance of managing emotions and reactions wisely in online interactions.

131an exhaustive framework for digital missionaries. Each virtue, from love through but also ensures our digital interactions mirror Christ’s teachings. Embracing these virtues cultivates an empathetic, insightful and spiritually enriching online space, strengthening faith communities and promoting profound spiritual development.

132Chapter 14.Cultivating Eective Online Pastoral Conversations: Emulating the Approach of Jesus

133This chapter delves into the art of fostering meaningful online dialogues that mirror the teachings and methods of Jesus Christ. This chapter begins with the        hearts and building spiritual relationships, akin to Jesus’ teachings on persistent prayer.          scripture and encouraging consistent prayer. These facets are crucial in developing a deeper understanding, trust and connection in the digital space.Commencing Prayer-centered ConversationsPrayer is a cornerstone of spiritual support, and its role in online pastoral care             intervention begins.of continuous asking, seeking and knocking in prayer. This principle encourages us this teaching by encouraging others to persistently present their needs and hopes in prayer, reassuring them of God’s attentive and responsive nature. This approach not only fosters deeper spiritual connections but also nurtures a robust prayer life in those we minister to.Examples of Starting a Prayer Conversation:• about today?”• Encouraging Openness: “Feel free to share anything on your heart that you would like to bring to God in prayer.”•   that we can pray for together?”• Creating a Welcoming Space: “Our conversation is a safe space. Would you • Echoing Jesus’ Teachings: “Jesus encouraged us to ask and seek. What would you like to ask for in prayer today?”

134Examples of Follow-up on Prayer:•           progressing?”• • any changes or new developments?”• any progress or new challenges.”• Have there been any improvements or new concerns?”strength. Through thoughtful words, uplifting scripture and heartfelt prayer, we Enhancing Active Listening SkillsActive listening is pivotal in digital pastoral care, as it helps in understanding and             impactful advertisement messages in our digital prayer campaign is “Do you need people are seeking someone to talk to, someone who will truly listen to them. The common issue is many people feel unheard in sharing their personal stories and situations.realize their concerns are being heard and acknowledged, it encourages them to open up.           individuals feel safe and valued in sharing their experiences. By doing so, we not only foster a deeper connection but also provide them with the comfort and reassurance they are not alone in their journey.This approach is deeply rooted in the examples set by Jesus Christ. Mirroring His 

135Jesus’ example with the Samaritan woman at    we listen and engage without prejudice, ensuring everyone feels heard, regardless of their background. Similarly, as Jesus did with the sick     to address not just           needs, providing a holistic approach to care.By integrating these biblical examples of Jesus’ active listening, we enhance the leads to transformative experiences both for those seeking help and for us as digital missionaries.Key Points in Active Listening:• Give Full Attention: When someone reaches out, focus entirely on their message. Avoid multitasking. Give them the priority they deserve.•          fully. Acknowledge their feelings and experiences without trivializing or dismissing their concerns.• Handling Negative Emotions: Understand that expressions of frustration or anger toward you or God can arise from various sources, including fear, discomfort or overwhelming challenges. Recognize that these emotions might be rooted in deep pain.• Navigating Misunderstandings: Digital communication lacks tone, facial expressions and body language, making misunderstandings more            assumptions.•                 •        pray. This invites divine guidance, providing you with the wisdom and words necessary for a peaceful and productive resolution.

136Implementing these Active Listening Techniques:• Scenario: A community member expresses anger about a personal crisis.  these emotions. Would you like to share more about what’s causing them?”• Scenario: Someone is upset with God.  here to listen. Tell me more about what’s been going on with you.”  empathetic, understanding and supportive online environment. This approach not only aids in resolving issues more peacefully, but also strengthens the bond of trust and care between the digital missionary and those seeking support.The Art of Personalized Engagement in Online Pastoral Care: Cultivating Deep Connections          the sentiment that “God loves you” and “God loves Ryan” carry distinct meanings because love is inherently personal. This personal aspect is the foundation of a personalized touch in messaging is crucial for fostering meaningful connections.           personalized approach. By addressing Zacchaeus by name and understanding          communication. This approach not only established a deep connection with Zacchaeus but also set a precedent for how we should engage with others in a digital environment.                               heartfelt interactions, which are essential in an era where authentic human   pastoral care but is critical in establishing deeper, more supportive relationships.

137The Impact of Personalization• Encourages Openness: Personalized messages make individuals feel seen and heard, encouraging them to open up about experiences and feelings.•           situation helps build trust, an essential component in pastoral care.• Fosters Deeper Connection: Personalization leads to deeper and more meaningful relationships, as it shows a commitment to understanding and supporting the individual on a personal level.Examples of Generic versus Personalized Messaging• Generic Response: A generic response, while well-intentioned, can feel impersonal and detached. It doesn’t convey a deep engagement with the individual’s specic situation.• Personalized Response:are valued and loved by God, and we care for you too. Would you like to share more about what’s on your heart?”In contrast, a personalized approach demonstrates a deeper level of engagement and care. By addressing the individual by name and showing willingness to engage in their specic situation, it conveys a sense of personal attention and empathy. This approach is more likely to encourage the individual to open up and share more about their struggles or needs.interest and care for their individual journey. This level of personal attention makes support provided.Deepening Understanding through Inquiry in Online Interactions        opens doors to insightful conversations and strengthens relationships.         

138• • sharing, could you tell me a bit more about what you’re facing with your Seeking Personal Desires:        encourages individuals to contemplate and articulate their personal spiritual goals and desires.• you are most in search of right now?”• particularly close to or distant from your spiritual goals?”Understanding Identity and Beliefs:        • Practical Question: “When you think about your relationship with God, what images or feelings come to mind?”•              understanding of God change or grow?”Exploring Readiness for Change: openness to transformation and support.• Practical Question: “Looking ahead, what is one area of your life where you feel ready or hopeful for change?”•             Challenging Perspectives:                 reevaluate their life priorities and spiritual health.•          •           

139values or your understanding of Jesus’ teachings?”         seeking spiritual help, mirroring Jesus’ empathetic and insightful approach to engaging with individuals.Integrating Scripture: Sharing Relevant Bible Verses The Bible stands as God’s eternal guide for humanity, inspired by divine       integrating the Bible is crucial. God’s Word is a vital instrument for directing lives and providing genuine counsel on life’s issues to believers.Digital missionaries must study the Bible, making its reading a core part of their daily practice and integrating scripture into online pastoral conversations. Jesus            solace, direction and insight. When recommending scripture, considering the context of the individual’s circumstances and their spiritual path is essential.Selecting and Sharing Bible Verses:Contextual Relevance: Choose verses that relate to the individual’s current situation or feelings. For instance, the Book of Psalms for comfort in times of Avoid Overwhelm:book. This makes it more digestible and meaningful.Explain the Relevance: and how it might apply to their situation.Invite Reection:it means for them personally.Practical Example of Suggesting Bible Verses:Suppose an individual is experiencing anxiety and uncertainty about their future.

140about anything, but in every situation, by prayer and petition, with thanksgiving,             understanding, will guard your hearts and your minds in Christ Jesus.”Explanation of Relevance: prayer.”Inviting Reection: “As you read these verses, consider how you can bring Encouraging Consistent PrayerJesus’ practice of regular prayer demonstrates His deep commitment to     Jesus’ example in regular prayer nurtures a stronger, more intimate relationship We can not just pray, but also engage in conversations that encourage our contacts individual’s spiritual journey. Guidance for Encouraging Regular Prayer:Personalize Prayer: Suggest they speak to God in their own words, expressing their true feelings and thoughts.Routine Development: Encourage setting aside a regular time for prayer, whether it’s morning, evening or during a daily activity like a commute.Prayer Topics:strength or prayers for others.Modeling Prayer: Lead by example. Share how regular prayer has impacted your own life.Practical Example of Encouraging Regular Prayer:•                    

141conversation with Him. Have you ever tried expressing yourself to God in your • • morning, evening or during your commute, consistency can make it a habit. What time works best for you?”• • Digital Missionary: “Perfect! You can start with gratitude for a positive mindset. Then, consider praying for guidance, strength or even for others.          approach to pastoral care, creating an empathetic, understanding and supportive online environment that fosters spiritual growth and meaningful connections.

142What to Avoid in Online Pastoral Care

143                    respecting diverse beliefs and refraining from making promises on behalf of God. The chapter provides practical guidance on maintaining an accepting environment           Avoiding a Judgmental Approach         is crucial for fostering a safe and supportive environment. This approach allows crowd from condemning her and emphasized the importance of mercy and understanding in pastoral care.Avoiding Assumptions: Avoid making assumptions to prevent misunderstandings and promote open communication in pastoral care.Expressing Understanding: Demonstrate understanding by using language that Scenario: When someone shares a struggle or doubt that might be controversial              support you through this?” a more inclusive, empathetic and supportive online environment. This approach not only aligns with the Christian principle of unconditional love but also encourages a deeper and more honest engagement from those seeking guidance and support.Avoiding Engagement in Doctrinal Debates            rather than engaging in doctrinal debates, which can lead to division and

144distraction. By concentrating on building relationships through online pastoral care, we open the door to deeper, more meaningful interactions. Once a solid relationship foundation is established, we can then invite individuals to doctrinal discussions. This approach, grounded in open hearts and stronger relationships,                     immediate needs. For example, in the encounter with the Samaritan woman at the rather than delving into theological debates about worship. By establishing a Steering Conversations Away from Doctrinal Debates:•       issue for many. Our main focus here is to provide support and guidance.”• Redirect to Personal Experience: “While doctrinal discussions can be valuable, can support you in your spiritual journey.”•              consider.”Avoiding the Imposition of Personal BeliefsRespecting diverse beliefs is essential in pastoral care. Our role is to guide and support, not to impose our beliefs. Through this digital evangelism project, we encounter individuals from various religious backgrounds. Our ultimate goal is to invite them to the church and hope they accept Jesus as their personal savior.     initially engaged in a conversation about living water without imposing his beliefs.             highlights the importance of nurturing connections and respecting diverse beliefs in online pastoral care.

145A testament to this approach is my experience with a Buddhist lady I met during our digital evangelism eorts. She continuously asked for prayer, fully aware that we were Christian. Over time, her curiosity about our religion grew, leading her to initiate a request for Bible study before we even suggested it. This story highlights the importance of nurturing connections and respecting each individual’s journey, allowing them the space and time to explore faith organically.Scenario: You are a digital missionary engaging with an individual who practices without imposing your beliefs.•             • you in your spiritual exploration, regardless of your beliefs. Let’s explore your Avoiding Promises on Behalf of GodGod to prevent misunderstandings and potential disappointments. Recognize that                              journey of faith, acknowledging that God works in diverse and often unexpected ways in each person’s life.• Focus on Prayer and Support: “Let’s pray for guidance and strength in this situation. We trust in God’s wisdom and love to lead us through.”• Encourage Trust in God’s Plan: “While we can’t know all of God’s plans, we can trust that He has our best interests at heart. Let’s focus on seeking His guidance together.”•          personal beliefs or making promises on behalf of God. The focus should always

146be on providing loving support, guidance and prayer, respecting the individual’s 

147Learning Online Pastoral Care through Example Dialogues

148This chapter provides a practical example of an online pastoral care conversation                     The First Conversation• Digital Missionary: “Hello, Ryan. How are you feeling today?”• Start the conversation with a general well-being check. This creates a comfortable opening for the person to share.• especially regarding your health, that you’d like to bring to God in prayer, please feel free to share.”• Invite specic prayer requests. This encourages the individual to open up more about their concerns.• • Encourage them to share details, showing empathy and understanding.• Digital Missionary: “That must be very hard, Ryan. Let’s pray together for  boundless compassion, we lift Ryan to You. Aware of his health struggles, we trust in Your healing. As Psalm 107:20 declares, send Your word to heal            spirit. We seek comfort and encouragement for Ryan, praying he feels Your pray for Ryan’s healing and uplifted spirit. Amen.”• Ryan: “Thank you. That means a lot to me.”Oer a prayer that addresses their specic need, incorporating relevant scripture for encouragement.• Digital Missionary: “Ryan, remember God’s strength and comfort are always

149                you with my righteous right hand.’”• Ryan: “That’s reassuring. Thank you.”End with a scripture that oers hope and reassurance.This sample conversation of the       to understand the individual’s needs better and the use of prayer and scripture to provide spiritual support and comfort. Such an approach helps deepen the spiritual connection and challenges they face.Follow-up Conversation             remembered and cared for, while also respecting their personal space and need for time to process their situation.          a sense of continuity and ongoing care. Acknowledging and empathizing with the individual’s struggles is crucial, as it conveys understanding and validation of their feelings.Encouraging the individual to share updates or ongoing challenges is a key aspect of active listening and shows genuine concern for their current state. Providing                    The conversation should ideally conclude with an open invitation for further interaction, indicating the digital missionary’s ongoing availability and willingness to provide support. Finally, reassuring the individual that they remain in thoughts

150and prayers emphasizes continuous spiritual care and concern, fostering a deeper, trusting pastoral relationship.to ensuring that individuals feel consistently supported, especially when navigating support, empathy and spiritual guidance while maintaining a respectful and caring presence.• your health. How have you been feeling since our last conversation?”Starting with a personal check-in demonstrates ongoing care and remembrance of Ryan’s specic needs.• in your thoughts.”•           challenges can be overwhelming. Remember, you’re not alone in this journey. Have you found any moments of comfort or relief recently?”By acknowledging Ryan’s struggle and encouraging him to share recent experiences, the digital missionary shows active listening and empathy.• but sometimes it feels like too much.”•            condition can be a heavy load to carry. How about we pray together for strength and perseverance through these challenges?”• Ryan: “Yes, that would be really helpful.”• Digital Missionary: “Heavenly Father, we lift up Ryan to You, entrusting his health in Your caring hands. Amid his health struggles, we seek Your strength and endurance to sustain him. Comfort Ryan with the knowledge that You his beacon of hope. We ask for wisdom for Ryan’s health care providers, that            love. Amen.”

151Prayer focusing on strength, perseverance and the assurance of God’s presence in ongoing challenges• Digital Missionary: “You’re doing an incredible job navigating this, Ryan. who strengthens me.’ You have a community here that cares for you and supports you.”This armation provides Ryan with spiritual support and a reminder of his inner strength and the support network around him.• • Digital Missionary: “Absolutely, Ryan. You’re always in my thoughts and prayers. Feel free to reach out at any time if you need to talk or pray together. We’re here for you, not just as your digital missionaries but as friends who care deeply.”Concluding with an open invitation for future conversation and emphasizing the friendship and support rearms the ongoing commitment to Ryan’s well-being and spiritual journey.Next Conversation     conversation with your contact within one week. However, it’s important to note of the individual. The key is to maintain consistent communication to remind them they are cared for     comfort them. This approach not only strengthens your pastoral relationship with them but also helps deepen their relationship with God.not just as a digital missionary but as a friend who genuinely cares. Encourage them to lean on their faith and trust in God’s plan, reassuring them they are never alone in their struggles. By doing so, you’ll help foster a sense of hope and resilience,

152pointing them toward a stronger reliance on God’s guidance and strength.•            thinking about you. How have you been managing with everything?”Checking in after a week is a thoughtful way to show Ryan that his well-being is continually on the digital missionary’s mind, balancing care without overwhelming him.• •           prayer together for encouragement and to strengthen your relationship with Jesus in this tough time?”Oering to pray for Ryan emphasizes ongoing spiritual support and the desire to build a deeper, more personal relationship.• Digital Missionary: “Heavenly Father, We come before You today with Ryan loving embrace to surround him. May he feel Your presence more strongly than ever, providing comfort and strength. Lord, we pray for encouragement              Help him see Your hand at work in every aspect of his life, strengthening his faith and deepening his relationship with You. We ask that You guide Let him feel connected to You, Jesus, drawing strength from Your example of perseverance and unconditional love. May Ryan’s trust in You grow each Jesus’ name, we pray. Amen.”• and support.”•                   journey. Feel free to reach out whenever you need to.”Concluding with a scripture oers Ryan additional comfort and reinforces the message of the prayer. It also strengthens the bond of friendship, showing that the digital missionary is genuinely committed to Ryan’s journey.

153Chapter 17.Frequent Prayer Requests—Guided Prayer Templates

154Our digital prayer campaign has highlighted key concerns prompting individuals to seek divine intervention. These concerns predominantly include health issues,                   illustrating the diverse needs in our community.Data sourced from the Communication Department of the General Conference of Seventh-day AdventistsFor these common prayer concerns, we have developed prayer templates enriched     partake in celebratory moments. Each prayer showcases our commitment to            assurances of God’s Word.Prayers for HealthFor Physical Healing and Comfort      seeking healing and comfort. Reminded of Jeremiah 17:14’s promise, we ask for health and vitality and surrounding them and their loved ones with peace during For Strength in Illness

155    name, we pray. Amen.”For Mental and Emotional Well-being           out, and the Lord hears them; He delivers them from all their troubles. The Lord is close to the brokenhearted and saves those who are crushed in spirit.’ We ask that You bring comfort to their heart and mind. Provide them with the peace only You name, we pray. Amen.”Prayers for Family RelationshipsFor Unity and Understanding     before You, asking for Your spirit of unity and understanding to dwell          wrath and anger and clamor and slander be put away from you, along with all malice. Be kind to one another, tenderhearted, forgiving one another, as God in Christ forgave you.’ May this spirit of forgiveness and kindness be the cornerstone of their interactions, healing any rifts and strengthening their For Guidance in Parentinghe will not depart from it.’ Grant them wisdom, patience and love as they raise their children in Your ways. Help them to be examples of Your love and grace, guiding their children with understanding and nurturing their growth in faith and 

156For Reconciliation and Peace             spirit of peacemaking, helping them to seek understanding, extend forgiveness and rebuild trust. May Your love be the bond that unites them, and Your wisdom pray. Amen.”Prayers for Strengthening FaithFor Deepening Faith in Dicult Times       seeking to deepen their faith amidst trials. We are reminded of Your encouraging words in James        sisters, whenever you face trials of many kinds, because you know that the testing of your faith produces perseverance.’ May these challenges be a catalyst for growth in their faith, helping them promises. Strengthen their resolve to follow You, even when the path is unclear, For Overcoming Doubts and Questionspresence. Let their doubts lead to a deeper understanding and a stronger faith, For Renewed Passion and Purpose in Faithdistant or disconnected, remind them of Your constant presence. Your word in            spirit within me. Do not cast me from Your presence or take Your Holy Spirit from me. Restore to me the joy of Your salvation and grant me a willing spirit, to sustain     name, we pray. Amen.”

157Prayer for Deliverance from Sin or AddictionFor Strength and Deliverance from Addictionto face this challenge, the strength to overcome and the peace of knowing Your           For Breaking the Chains of Sin   heart, that through Your grace, they have the power to overcome sin. Provide them with the discernment to recognize temptations, the wisdom to avoid them and the conviction to live in righteousness. May Your grace be their strength, and Your love For Restoration and Renewal          Lord. Replace the emptiness or pain that drives their addiction with the joy of Your salvation. Heal their wounds, restore their hope and rebuild their life upon Your Jesus’ name, we pray. Amen.”Prayers for Financial DicultyFor Provision and Guidance                            Jesus’ name, we pray. Amen.”For Wisdom and Financial Stability           

158not on your own understanding; in all your ways submit to Him, and He will make                  guidance. Provide them with the resources and wisdom needed to navigate these For Relief from Financial Burden                                                 pray. Amen.”Prayer for Seeking EmploymentFor Finding the Right Job Opportunity          we pray. Amen.”For Patience and Trust in God’s TimingFor Condence and Peace during a Job Search                           transcends all understanding, will guard your hearts and your minds in Christ             trusting in Your provision. Provide them with the right opportunities and the 

159Daily Messages Based on Frequent Prayer RequestsAs you engage daily with seekers, ensure your messages resonate deeply with each morning” to add a personal touch, fostering relevance and connection. The sample messages below are intended for daily delivery. However, be mindful of cultural feedback is key to sustaining a supportive and respectful communication rhythm.Health Issues           and heals all your diseases.’ Our bodies may fail us, but God’s promise of healing 

160Spiritual Guidanceloving eye on you.’ God’s wisdom is always available to guide us in every decision. Job Opportunitiesnot to harm you, plans to give you hope and a future.’ Remember, God has a plan in my prayers?”Financial Stability                      Prayers for FamilyRelationships            relationship concerns you’d like me to pray about?”

161Chapter 18.Ethical Principles in Online Pastoral Care

162seeking spiritual guidance digitally.The Value of Anonymity in Online Pastoral Care: Encouraging OpennessAnonymity in online pastoral care is a powerful tool that encourages individuals to Creating a Safe Space:for those with sensitive issues they feel unable to share in their immediate circles.Reducing Hesitation: Anonymity diminishes the fear and hesitation often linked to sharing sensitive issues. Concealed identities encourage truer expressions of feelings and concerns.Enhancing Comfort in Sharing: Anonymity lifts the burdens of social status and         Empowering Personal Expression: An anonymous backdrop often leads to more Maintaining Anonymity in PracticeRespecting Privacy: Digital missionaries should consistently respect and uphold the privacy of individuals, ensuring that the anonymity promised is diligently Awareness and Sensitivity: Digital missionaries should be aware and sensitive to the reasons individuals may choose anonymity and respond with the appropriate level of empathy and support, acknowledging the courage it takes to share personal struggles.Anonymity in online pastoral care is not just a feature but a fundamental aspect that encourages individuals to open their hearts. By providing a platform where enabler of deeper spiritual connection and support.

163Generalizing Prayer Requestsindividuals involved while allowing the community to provide support through prayer. This process involves tactfully removing or modifying any personal or sensitive details that could reveal the identity of the person in need. Follow these • Identify Sensitive Information: Begin by discerning which details in the • Modify Details: change “Pray for Jane Doe, diagnosed with a rare heart condition” to “Pray for • Retain the Essence:                    Consent for Sharing           individual’s autonomy and privacy and helps build trust between them and the pastoral care team. The process of obtaining consent should be as follows:• Explaining the Purpose and Manner of Sharing: When seeking consent             group, such as prayer warriors during a prayer meeting, with the intent of collectively praying for their needs.• Sharing Options:          a level of personalization while maintaining a degree of privacy, or opting for complete anonymity, where no identifying details are disclosed.• Assuring Privacy and Generalization:                  privacy is fully protected. This clear communication is essential to establish trust and transparency in the process.• Respecting Decisions:          

164prayers by the pastoral team.Setting Boundaries in Online Conversations• Focusing on Jesus:          focus on Jesus. Avoiding secular conversations, the goal is to guide every • Guiding Toward Spiritual Conversations: While it’s important to listen and empathize with individuals’ stories, digital missionaries should gently steer conversations toward spiritual insights and prayers centered on Jesus’ teachings and principles.• Establishing Boundaries: Setting clear boundaries helps keep the conversation within the realms of spiritual guidance and prayer. This ensures that the online pastoral care provided remains focused on spiritual growth and support.Upholding Condentiality and Privacy in Communications• Condentiality of Conversations:              • Restricted Access to Conversations: Digital missionaries should only access and read conversations or accessing others’ conversations is strictly prohibited to ensure privacy and trust are maintained.Balancing Privacy with Community SupportNavigating the balance between individual privacy and the supportive power of a praying community is key. While protecting privacy is essential, it is also important to allow the community to engage in meaningful support through prayer. Continuously seek feedback from both individuals and the community to  engaging the community.

165           respecting individual privacy, facilitating community support and maintaining a spiritual boundaries and a nuanced approach, digital missionaries can create a respectful and safe environment for sharing and support. The added emphasis          importance of trust and privacy in these interactions. Setting boundaries to keep the focus on Jesus ensures online pastoral care remains spiritually centered,   every interaction is an opportunity for spiritual growth and connection.

166Frequently Asked Questions (FAQs)

167pastoral care. This FAQ section aims to clarify various aspects of this ministry and Digital EvangelismWhat is digital evangelism?Digital evangelism is using digital technology, such as social media, digital involves more than spreading the word; it focuses on fostering online relationships for spiritual growth and discipleship.How can church members engage in digital evangelism?Church members can become digital missionaries, using their personal digital networks to spread the Gospel and engage in the digital community through simple actions like commenting, sharing and responding to messages.What role does prayer play in digital evangelism?The use of digital marketing focused on prayer has shown higher engagement and          that digital evangelism centered around prayer can generate more interest and participation.What is the three-step digital strategy?The strategy consists of integrating prayer in advertising, providing online pastoral             communities digitally and guide them toward active participation in the church.

168Implementing Digital EvangelismHow can I start digital evangelism in my church?Begin by sharing your vision for digital evangelism with the organization’s leadership, such as at a board meeting or executive committee meeting.How do I recruit digital missionaries?Begin by highlighting the importance and impact of digital evangelism. Showcase examples from other churches successfully engaging in this ministry and share to emphasize that digital evangelism is an accessible ministry, not exclusively           What is the role of a digital missionary?The role of a digital missionary is primarily to engage in online pastoral care,              communication and pastoral care to nurture and grow spiritual connections in the digital realm .How much time should digital missionaries commit?people. More time committed can lead to engaging with more individuals.What is the role of a digital evangelism coordinator?The primary role of a digital evangelism coordinator is to inspire others with a clear and compelling vision. A crucial practical responsibility is to match and          Continuously encourage and support digital evangelism, ensuring there is Can small churches participate in digital evangelism campaigns?Yes, absolutely! The size of the church is not a limiting factor in the success of successful examples of small churches excelling in digital evangelism. Despite their            connect with their communities. By strategically adjusting the scale of their digital This approach allows even churches with limited resources and a small team of 

169Is it possible to run a digital evangelism campaign in the absence of a pastor?Yes. The program is accessible to all lay members, regardless of their age or church role.What steps are involved in setting up media platforms?Appoint a media specialist to manage the church’s Facebook page and provide technical support. Optimize the church’s social media and website to focus more on evangelism, making them inviting and relevant for spiritual guidance.How do I transition from online engagement to in-person church participation?teams for personal visitations, focusing on those who have interacted online. Utilize community service teams to involve online participants in meaningful activities. Extend personal invitations for prayer meetings and church services to foster a sense of belonging. Online Pastoral CareWhat is online pastoral care?Online pastoral care updates traditional ministry for the digital age, echoing Jesus’          spiritual fellowship in the digital world, blending ancient practices with modern technology. The aim is to lead individuals to a meaningful connection with Jesus, the ultimate Shepherd, in the digital landscape.Why is love considered the cornerstone of online pastoral care?and forming meaningful spiritual connections akin to Jesus’ relationships.What are common topics for prayer requests?addiction.How frequently should prayer requests be followed up?        daily prayers and messages, is recommended to maintain a strong connection.Why is immediate response important in online pastoral care?

170the impact of engagement and the likelihood of continued interaction.Can lay members conduct online pastoral duties?           dedicated to these activities.What if the prayers we oer don’t seem to be answered?             hope for. Continue to provide support and reassurance to those you’re praying for, emphasizing the importance of maintaining faith and trust in God’s plan. Encourage them that even when answers aren’t immediate or clear, God is always Avoiding Common Pitfalls in Online Pastoral CareWhy is a non-judgmental approach crucial?of love and empathy.How should doctrinal debates be handled?    debates.Why should I respect diverse beliefs in online care?How should I approach questions about dierent religions?Engage with respect, focusing on listening and supporting the individual’s spiritual exploration, regardless of their religious background.How should I tackle sensitive or controversial topics?Approach with empathy and understanding, avoiding assumptions and focusing on supporting the individual through their challenges.Privacy and Condentiality in Online Pastoral CareWhy is anonymity important in online pastoral care?                     

171How is anonymity maintained in practice by digital missionaries?Digital missionaries respect and uphold privacy by ensuring anonymity in all What is the signicance of setting boundaries in online pastoral care?Setting boundaries helps maintain a focus on Jesus, guiding every interaction of spiritual guidance and prayer.How are prayer requests generalized?are altered to maintain privacy.What is the process for obtaining consent to share prayer requests?   options for personalization or anonymity and assuring privacy. The individual’s How is condentiality and privacy upheld in communications?                   ensuring only assigned digital missionaries can read them.Church’s Digital StrategyWhy is it important to incorporate digital marketing into a church’s digital strategy?communicating and engaging with the target audience, which is key to spreading like audience analysis, digital media strategies and engaging content creation, tailored to the context of faith, not only broadens the reach but also deepens the impact of evangelism, facilitating meaningful interactions and spiritual exploration online .What shift is needed in church social media strategy?A shift from internal bulletins to dynamic external engagement is necessary, sharing the Gospel beyond church walls.

172Why is a church’s website crucial for digital evangelism?           decisions about church attendance.How should churches understand their online audience?Cater to both regular attendees and new visitors, making the website engaging and   sharing platform.General QueriesWhich social media platforms are best for the campaign?          messaging features.Are specic CRM tools necessary?Is personal Facebook prole exposure a concern?          church, and only the church’s name is visible to contacts.What if individuals seek nancial assistance or housing rather than prayer?             as food parcels, we highly encourage doing so. Anticipate a high volume of these          encompassing food aid and homeless shelters, proves invaluable.

173Chapter 20.Conclusion

174                    congregations worldwide, the Adventist Church notably surpasses the likes of                     approximately four Adventist churches in proximity. Even when combining the total stores of Subway, McDonald’s and Starbucks, Adventist churches still outnumber them globally. Yet, despite this extensive network, the Adventist Church’s presence remains less recognized than these commercial brands.Re-envisioning Our Brand through Digital EvangelismMy engagement in digital evangelism has inspired a vision of the Adventist Church being recognized by our neighbors as a true ally, one that is dedicated to actively the brand image of the Adventist Church, enhancing our ability to spread the Gospel more swiftly and broadly.Three Lessons: Mobilizing Members, Reachable Digital Evangelism, Revitalizing the ChurchOur digital evangelism initiative,   campaign, has taught us three valuable lessons. First, it enables lay members     engagement and guides individuals toward transformative experiences with Jesus. Second, by centering digital evangelism around prayer, we’ve made it more accessible and reachable.   as many didn’t see it as their calling. However, integrating prayer—a universally been instrumental in rejuvenating our church. Adopting a hybrid approach, we aimed not only for online engagement but also for bringing individuals into our teams. For instance, with numerous contacts from the community, visitation teams

175community service team addressed numerous physical needs. The welcoming team played a crucial role in greeting new visitors, followed by engaging Bible community.Faith in Action: Roberto Roberti’s Journeybaptism and joined the Adventist Church in Brazil. His transformation into an Adventist led him to leverage Facebook for spiritual       This initiative deeply resonated,   for prayers and inaugurating Roberto’s venture into digital prayer evangelism. Committed to his faith, he consistently prayed for individuals, nurturing ongoing connections.          to over 1,200 baptisms in the span of eight years.Roberto’s journey, as a layperson adeptly juggling his professional duties and evangelistic passion, stands as a beacon of inspiration. Let us embrace this digital evangelism and collectively endeavor to disseminate the Gospel.

For additional digital evangelism resources, visit dmissionary.com ISBN 978-1-57756-301-3dmissionary.com